This case is about shared mobility in Paris. It can be used as a stand-alone case or as a follow-on from the case study: “On a mission to cut emissions - reducing the carbon footprint in Paris whilst maintaining an efficient transport system” by the same authors. In 2018, Anne Hidalgo, the first woman Mayor of Paris, set out to create a greener city, free from polluting vehicles.

In 2018, the socialist mayor of Paris, Anne Hidalgo, in the fourth of her six-year mandate, embarked on a vision to create a greener city, free from polluting vehicles. Two years earlier, recognizing the global climate emergency and the need to keep global warming below 1.5C°, the city of Paris had set out an ambition to attain carbon neutrality by 2050.

The case is a detailed ‘inside’ account of the ‘dieselgate’ scandal at Volkswagen which revealed how engineers had programmed software that enabled its cars to cheat emissions tests.

This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.

This case describes the trajectory of a group of Norwegian entrepreneurs to develop and commercialize a battery electric vehicle (BEV) called THINK. The business opportunity was for a vehicle intended for eco-oriented niche markets in urban or suburban personal transportation.