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97 cases found.

Outfit7 (A): Human Resource Management and Culture at a Start-up

By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

    Published 22 Feb 2019

    Reference 6459

    Topic Entrepreneurship

    Region Europe

    Industry Broadcast Media

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    Outfit7 (A): Human Resource Management and Culture at a Start-up

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    Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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      Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

      By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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      The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

        Published 13 Feb 2019

        Reference 6455

        Topic Strategy

        Region Global

        Industry Consumer Goods,  Mechanical or Industrial Engineering

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        Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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        The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

          By  David Dubois,  Jean-Michel Moslonka
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          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

            Published 25 Mar 2019

            Reference 6446

            Topic Marketing

            Region Global

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            Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

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            Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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              Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

              By  David Dubois,  Frederic Godart,  Jean Wee
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              For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

                Published 29 Oct 2018

                Reference 6443

                Topic Marketing

                Region Asia

                Industry Wholesale,  Luxury Goods and Jewelry

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                Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

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                For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
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                  Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

                  By  Jason P. Davis,  Minh Vo,  Anne Yang
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                  When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.

                    Published 29 Oct 2018

                    Reference 6442

                    Topic Entrepreneurship

                    Region Asia

                    Industry Financial Services,  Internet

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                    Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

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                    When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.
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                      Kiva's Impact Strategy

                      By  Jasjit Singh,  Eva Wu
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                      Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.

                        Published 24 Sep 2018

                        Reference 6433

                        Topic Responsibility

                        Region Global

                        Industry Financial Services

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                        Kiva's Impact Strategy

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                        Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.
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                          Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

                          By  Jason P. Davis,  Minh Vo,  Anne Yang
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                          Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.

                            Published 31 Aug 2018

                            Reference 6432

                            Topic Entrepreneurship

                            Region Asia

                            Industry Wireless,  Automotive,  Transportation/Trucking/Railroad

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                            Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

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                            Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.
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                              The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

                              By  Pierre Chandon,  Shilaan Alzahawi
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                              Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

                                Published 31 Aug 2018

                                Reference 6424

                                Topic Marketing

                                Region North America

                                Industry Computer Software,  Health, Wellness and Fitness

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                                The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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                                Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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                                  Doing Business in Brazil after Operation Car Wash

                                  By  L. Felipe Monteiro,  Tulio Albuquerque
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                                  The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

                                    Published 25 Jun 2018

                                    Reference 6404

                                    Topic Strategy

                                    Region South America

                                    Industry Political Organization,  Government Administration

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                                    Doing Business in Brazil after Operation Car Wash

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                                    The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.
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                                      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                                      By  Pierre Chandon,  Laura Heely,  Fernando Machado
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                                      When 3G Capital bought Burger King from TPG, Bain Capital and Goldman in 2010, the fastfood chain was losing momentum. By 2014, the business was back in growth mode but the Burger King brand was still lacking lustre and it was unclear if the celebrity-heavy ad campaign would work. Could new CEO Daniel Schwartz and his team make the brand cool again - on the cheap?

                                        Published 25 Jun 2018

                                        Reference 6402

                                        Topic Marketing

                                        Region Global

                                        Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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                                        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

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                                        When 3G Capital bought Burger King from TPG, Bain Capital and Goldman in 2010, the fastfood chain was losing momentum. By 2014, the business was back in growth mode but the Burger King brand was still lacking lustre and it was unclear if the celebrity-heavy ad campaign would work. Could new CEO Daniel Schwartz and his team make the brand cool again - on the cheap?
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                                          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                                          By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                                          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                                            Published 28 Jun 2019

                                            Reference 6399

                                            Topic Marketing

                                            Region Global

                                            Industry Food and Beverages Production

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                                            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

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                                            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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                                              BT Group: Managing Global Open Innovation

                                              By  L. Felipe Monteiro,  Benoit Decreton
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                                              Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

                                                Published 28 May 2018

                                                Reference 6397

                                                Topic Strategy

                                                Region Global

                                                Industry Telecommunications

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                                                BT Group: Managing Global Open Innovation

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                                                Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
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