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82 cases found.

Barça Innovation Hub (BIH) Goes Global: Innovation On and Off the Pitch

By  L. Felipe Monteiro,  John Davies,  Anne-Marie Carrick
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The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

    Published 03 Jun 2020

    Reference 6583

    Topic Strategy

    Region Global

    Industry Health, Wellness and Fitness,  Sports

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    Barça Innovation Hub (BIH) Goes Global: Innovation On and Off the Pitch

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    The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.
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      Enel's Innovability: Global Open Innovation and Sustainability

      By  L. Felipe Monteiro,  Jose Miguel Garcia
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      The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

        Published 12 Nov 2019

        Reference 6510

        Topic Responsibility

        Region Europe

        Industry Utilities,  Oil & Energy,  Renewables & Environment

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        Enel's Innovability: Global Open Innovation and Sustainability

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        The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
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          The Neuromarketing Toolkit

          By  Hilke Plassmann,  Aiqing Ling
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          “The Neuromarketing Toolkit” provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table.

            Published 06 Mar 2020

            Reference 6497

            Topic Marketing

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            The Neuromarketing Toolkit

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            “The Neuromarketing Toolkit” provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table.
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              Outfit7 (A): Human Resource Management and Culture at a Start-up

              By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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              Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                Published 22 Feb 2019

                Reference 6459

                Topic Entrepreneurship

                Region Europe

                Industry Broadcast Media

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                Outfit7 (A): Human Resource Management and Culture at a Start-up

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                Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                  Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                  By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                  The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                    Published 13 Feb 2019

                    Reference 6455

                    Topic Strategy

                    Region Global

                    Industry Consumer Goods,  Mechanical or Industrial Engineering

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                    Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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                    The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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                      Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                      By  David Dubois,  Jean-Michel Moslonka
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                      Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

                        Published 25 Mar 2019

                        Reference 6446

                        Topic Marketing

                        Region Global

                        Industry Oil & Energy

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                        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

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                        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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                          Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

                          By  David Dubois,  Frederic Godart,  Jean Wee
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                          For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

                            Published 29 Oct 2018

                            Reference 6443

                            Topic Marketing

                            Region Asia

                            Industry Wholesale,  Luxury Goods and Jewelry

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                            Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

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                            For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
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                              Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

                              By  Jason P. Davis,  Minh Vo,  Anne Yang
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                              When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.

                                Published 29 Oct 2018

                                Reference 6442

                                Topic Entrepreneurship

                                Region Asia

                                Industry Financial Services,  Internet

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                                Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

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                                When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.
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                                  Kiva's Impact Strategy

                                  By  Jasjit Singh,  Eva Wu
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                                  Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.

                                    Published 24 Sep 2018

                                    Reference 6433

                                    Topic Responsibility

                                    Region Global

                                    Industry Financial Services

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                                    Kiva's Impact Strategy

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                                    Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.
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                                      Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

                                      By  Jason P. Davis,  Minh Vo,  Anne Yang
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                                      Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.

                                        Published 31 Aug 2018

                                        Reference 6432

                                        Topic Entrepreneurship

                                        Region Asia

                                        Industry Wireless,  Automotive,  Transportation/Trucking/Railroad

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                                        Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

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                                        Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.
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                                          The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

                                          By  Pierre Chandon,  Shilaan Alzahawi
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                                          Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

                                            Published 31 Aug 2018

                                            Reference 6424

                                            Topic Marketing

                                            Region North America

                                            Industry Computer Software,  Health, Wellness and Fitness

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                                            The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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                                            Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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                                              Doing Business in Brazil after Operation Car Wash

                                              By  L. Felipe Monteiro,  Tulio Albuquerque
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                                              The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

                                                Published 25 Jun 2018

                                                Reference 6404

                                                Topic Strategy

                                                Region South America

                                                Industry Political Organization,  Government Administration

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                                                Doing Business in Brazil after Operation Car Wash

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                                                The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.
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