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203 cases found.

Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

By  Neil Jones,  Jean Wee
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In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.

    Published 12 Nov 2019

    Reference 6546

    Topic Entrepreneurship

    Region Middle-East

    Industry Consumer Services,  Transportation/Trucking/Railroad

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    Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

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    In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
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      Network Leadership (A): Global Informality Project

      By  Stanislav Shekshnia,  Alexandra Matveeva
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      In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe.

        Published 28 Jun 2019

        Reference 6508

        Topic Entrepreneurship

        Region Global

        Industry Printing,  Publishing

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        Network Leadership (A): Global Informality Project

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        In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe.
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          Network Leadership (B): Global Encyclopaedia of Informality

          By  Stanislav Shekshnia,  Alexandra Matveeva
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          In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe.

            Published 28 Jun 2019

            Reference 6508

            Topic Entrepreneurship

            Region Global

            Industry Printing,  Publishing

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            Network Leadership (B): Global Encyclopaedia of Informality

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            In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe.
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              Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

              By  Vikas A. Aggarwal,  Katia Kachan
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              In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

                Published 31 May 2019

                Reference 6505

                Topic Entrepreneurship

                Region Middle-East

                Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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                Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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                In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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                  Société Nationale Maritime Corse Méditerranée (SNCM): Sink or Sail?

                  By  Joost de Haas,  Esther Val,  Anne-Marie Carrick
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                  The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions.

                    Published 26 Jul 2019

                    Reference 6500

                    Topic Entrepreneurship

                    Region Europe

                    Industry Maritime

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                    Société Nationale Maritime Corse Méditerranée (SNCM): Sink or Sail?

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                    The case describes how a loss-making ferry company was brought back to financial health, modernised and recapitalised in less than two years, amidst a context of political pressure, stakeholder hostility and a €600 million fine from the European Union. The Société Nationale Maritime Corse Méditerranée (SNCM) was sinking under the weight of French blockades and belligerent unions.
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                      ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

                      By  Jason P. Davis,  Minh Vo,  Anne Yang
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                      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

                        Published 31 May 2019

                        Reference 6489

                        Topic Entrepreneurship

                        Region Global

                        Industry Computer Networking,  Consumer Services,  Information Technology and Services

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                        ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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                        ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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                          Outfit7 (A): Human Resource Management and Culture at a Start-up

                          By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                          Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                            Published 22 Feb 2019

                            Reference 6459

                            Topic Entrepreneurship

                            Region Europe

                            Industry Broadcast Media

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                            Outfit7 (A): Human Resource Management and Culture at a Start-up

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                            Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                              Outfit7 (B): Entrepreneurial Leadership at a Scale-up

                              By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                              Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                                Published 22 Feb 2019

                                Reference 6459

                                Topic Entrepreneurship

                                Region Europe

                                Industry Broadcast Media

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                                Outfit7 (B): Entrepreneurial Leadership at a Scale-up

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                                Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                                  Outfit7 (C): Scaling up a Unicorn - Continuity and Renewal

                                  By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                                  Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                                    Published 22 Feb 2019

                                    Reference 6459

                                    Topic Entrepreneurship

                                    Region Europe

                                    Industry Broadcast Media

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                                    Outfit7 (C): Scaling up a Unicorn - Continuity and Renewal

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                                    Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                                      Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

                                      By  Jason P. Davis,  Minh Vo,  Anne Yang
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                                      When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.

                                        Published 29 Oct 2018

                                        Reference 6442

                                        Topic Entrepreneurship

                                        Region Asia

                                        Industry Financial Services,  Internet

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                                        Alibaba in Blockchain: Integrating Blockchain-based Remittances into Cloud Services

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                                        When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.
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                                          Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

                                          By  Jason P. Davis,  Minh Vo,  Anne Yang
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                                          Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.

                                            Published 31 Aug 2018

                                            Reference 6432

                                            Topic Entrepreneurship

                                            Region Asia

                                            Industry Wireless,  Automotive,  Transportation/Trucking/Railroad

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                                            Grab vs. Uber vs. Go-Jek: Digital Platform-based International Competition in South East Asia

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                                            Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.
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                                              A Startup on a Mission to Expand K-Pop Artists' Freedom

                                              By  Melanie Milovac,  Siddharth Poddar
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                                              K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market?

                                                Published 29 Oct 2018

                                                Reference 6419

                                                Topic Entrepreneurship

                                                Region Global

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                                                A Startup on a Mission to Expand K-Pop Artists' Freedom

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                                                K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market?
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