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258 case(s) found.

GO Telecom: Rebooting a Brand through Sales Transformation

By  David Dubois,  Jean-Michel Moslonka
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The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

    Published 19 Nov 2024

    Reference 6924

    Length 18 page(s)

    Topic Marketing

    Region Middle-East

    Industry Telecommunications

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    GO Telecom: Rebooting a Brand through Sales Transformation

    By  David Dubois,  Jean-Michel Moslonka
    Add to cart new
    The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.
      View case

      English Tea Shop Organic: Competitive Advantage through Sustainable Solutions

      By  Amitava Chattopadhyay,  Ravi Fernando,  Anne-Marie Carrick,  Alixandra Barasch
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      The English Tea Shop Organic (ETS) brand has created a sustainable ecosystem that supports suppliers’ livelihoods as well as its competitiveness in the market. In 2021, it embarked on a second 10-year plan, aiming to become a sustainable, employee-owned business with a purpose-driven brand, and by 2022 30% of the company was employee owned.

        Published 25 Oct 2023

        Reference 6840

        Length 46 page(s)

        Topic Marketing

        Region Global

        Industry Agriculture,  Food and Beverages Production

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        English Tea Shop Organic: Competitive Advantage through Sustainable Solutions

        By  Amitava Chattopadhyay,  Ravi Fernando,  Anne-Marie Carrick,  Alixandra Barasch
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        The English Tea Shop Organic (ETS) brand has created a sustainable ecosystem that supports suppliers’ livelihoods as well as its competitiveness in the market. In 2021, it embarked on a second 10-year plan, aiming to become a sustainable, employee-owned business with a purpose-driven brand, and by 2022 30% of the company was employee owned.
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          AZULIK Universe: A Magical Mix of Art, Sustainability and Community Engagement for a Luxury Brand

          By  Amitava Chattopadhyay,  Vadim Grigorian
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          The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.

            Published 25 Oct 2023

            Reference 6828

            Length 25 page(s)

            Topic Marketing

            Region Global

            Industry Hospitality,  Leisure, Travel and Tourism

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            AZULIK Universe: A Magical Mix of Art, Sustainability and Community Engagement for a Luxury Brand

            By  Amitava Chattopadhyay,  Vadim Grigorian
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            The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
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              The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

              By  David Dubois,  Lidia Martin Garcia
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              Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.

                Published 22 Jun 2023

                Reference 6822

                Length 12 page(s)

                Topic Marketing

                Region Global

                Industry Luxury Goods and Jewelry

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                The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

                By  David Dubois,  Lidia Martin Garcia
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                Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.
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                  Boyd’s Barber Shop and Covid-19: To Cut or Not to Cut, that is the Question

                  By  David A. Soberman,  Vivek Nandur
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                  The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.

                    Published 24 Apr 2023

                    Reference 6810

                    Length 11 page(s)

                    Topic Marketing

                    Region North America

                    Industry Consumer Services

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                    Boyd’s Barber Shop and Covid-19: To Cut or Not to Cut, that is the Question

                    By  David A. Soberman,  Vivek Nandur
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                    The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.
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                      Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

                      By  Amitava Chattopadhyay,  Fabrizio Noboa,  Alexandra Velasco,  Anne-Marie Carrick,  Andrew Lee
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                      The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

                        Published 15 Mar 2022

                        Reference 6737

                        Length 24 page(s)

                        Topic Marketing

                        Region South America

                        Industry Food and Beverages Production

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                        Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

                        By  Amitava Chattopadhyay,  Fabrizio Noboa,  Alexandra Velasco,  Anne-Marie Carrick,  Andrew Lee
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                        The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.
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                          Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

                          By  David Dubois,  Rebecca Liu
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                          How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

                            Published 11 Oct 2021

                            Reference 6705

                            Length 7 page(s)

                            Topic Marketing

                            Region Asia

                            Industry E-Commerce

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                            Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

                            By  David Dubois,  Rebecca Liu
                            Add to cart popular extra
                            How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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                              Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere

                              By  Amitava Chattopadhyay,  Haiyang Yang,  Anne-Marie Carrick
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                              CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.

                                Published 20 Feb 2023

                                Reference 6693

                                Length 21 page(s)

                                Topic Marketing

                                Region Global

                                Industry Market Research

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                                Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere

                                By  Amitava Chattopadhyay,  Haiyang Yang,  Anne-Marie Carrick
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                                CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.
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                                  Dilmah: Committed to Taste, Goodness and Purpose

                                  By  Amitava Chattopadhyay,  Ravi Fernando,  Luk Van Wassenhove,  Anne-Marie Carrick,  Anne Yang
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                                  The case describes the story of Sri Lanka-based Dilmah Ceylon Tea. Founded in 1988 by the current CEO’s father, the company pioneered the concept of ‘single-origin tea picked, perfected and packed’ in Sri Lanka, with a brand based on taste, goodness and purpose. Present in over 105 countries, it is one of the most well-known Sri Lankan brands worldwide.

                                    Published 06 Dec 2021

                                    Reference 6685

                                    Length 40 page(s)

                                    Topic Marketing

                                    Region Global

                                    Industry Food and Beverages Production

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                                    Dilmah: Committed to Taste, Goodness and Purpose

                                    By  Amitava Chattopadhyay,  Ravi Fernando,  Luk Van Wassenhove,  Anne-Marie Carrick,  Anne Yang
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                                    The case describes the story of Sri Lanka-based Dilmah Ceylon Tea. Founded in 1988 by the current CEO’s father, the company pioneered the concept of ‘single-origin tea picked, perfected and packed’ in Sri Lanka, with a brand based on taste, goodness and purpose. Present in over 105 countries, it is one of the most well-known Sri Lankan brands worldwide.
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                                      Social Issue Based Brand Transformation: Strategies of the Luxury Beauty Brand SK-II

                                      By  Haiyang Yang,  Sriramagopalan Desikan,  Amitava Chattopadhyay
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                                      SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.

                                        Published 17 Jan 2022

                                        Reference 6681

                                        Length 26 page(s)

                                        Topic Marketing

                                        Region Asia

                                        Industry Cosmetics,  Luxury Goods and Jewelry

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                                        Social Issue Based Brand Transformation: Strategies of the Luxury Beauty Brand SK-II

                                        By  Haiyang Yang,  Sriramagopalan Desikan,  Amitava Chattopadhyay
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                                        SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
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                                          Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

                                          By  David Dubois
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                                          Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).

                                            Published 27 May 2021

                                            Reference 6677

                                            Length 10 page(s)

                                            Topic Marketing

                                            Region South America

                                            Industry Financial Services,  Banking

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                                            Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

                                            By  David Dubois
                                            Add to cart popular extra
                                            Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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                                              Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                                              By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
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                                              This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

                                                Published 19 Apr 2022

                                                Reference 6640

                                                Length 9 page(s)

                                                Topic Marketing

                                                Region Europe

                                                Industry Food and Beverages Production

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                                                Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                                                By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
                                                Add to cart popular extra
                                                This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
                                                  View case