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10 cases found.
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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Reference 6705
Published 11 Oct 2021
Topic Marketing
Region Asia
Industry E-Commerce
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
The case describes the story of Sri Lanka-based Dilmah Ceylon Tea. Founded in 1988 by the current CEO’s father, the company pioneered the concept of ‘single-origin tea picked, perfected and packed’ in Sri Lanka, with a brand based on taste, goodness and purpose. Present in over 105 countries, it is one of the most well-known Sri Lankan brands worldwide.
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Reference 6685
Published 06 Dec 2021
Topic Marketing
Region Global
Industry Food and Beverages Production
The case describes the story of Sri Lanka-based Dilmah Ceylon Tea. Founded in 1988 by the current CEO’s father, the company pioneered the concept of ‘single-origin tea picked, perfected and packed’ in Sri Lanka, with a brand based on taste, goodness and purpose. Present in over 105 countries, it is one of the most well-known Sri Lankan brands worldwide.
SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
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Reference 6681
Published 17 Jan 2022
Topic Marketing
Region Asia
Industry Cosmetics, Luxury Goods and Jewelry
SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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Reference 6677
Published 27 May 2021
Topic Marketing
Region South America
Industry Financial Services, Banking
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
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Reference 6608
Published 24 Feb 2021
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
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Reference 6608
Published 21 Apr 2021
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM expert at the British premium car maker Jaguar Land Rover who keeps the marketing team grounded by taking a customer-centric approach.
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Reference 6354
Published 18 Jun 2021
Topic Marketing
Region Global
Industry Automotive
The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM expert at the British premium car maker Jaguar Land Rover who keeps the marketing team grounded by taking a customer-centric approach.
In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.
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Reference 6198
Published 18 Jun 2021
Topic Marketing
Region Global
Industry Higher Education
In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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Reference 6198
Published 18 Jun 2021
Topic Marketing
Region Global
Industry Higher Education
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
An international pharmaceutical company must decide on the pricing and access strategy for the first targeted medicine approved in China to treat advanced non-small cell lung cancer, a high mortality condition, in ALK-positive patients.
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Reference 6138
Published 20 Aug 2021
Topic Marketing
Region Asia
Industry Pharmaceuticals
An international pharmaceutical company must decide on the pricing and access strategy for the first targeted medicine approved in China to treat advanced non-small cell lung cancer, a high mortality condition, in ALK-positive patients.