In May 2010, a year after becoming President and Managing Director for Southern Europe at Discovery Inc., Marinella Soldi faces a make-or-break meeting with Discovery’s global Executive Committee. Her region is about to lose half of its revenues in a contract renegotiation with Sky Italia.

Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

The case study follows E.ON, the German energy utility, on its ‘data’ journey and explores the challenges and lessons encountered while integrating artificial intelligence (AI) into its operations as it prepares for the global ‘energy transition’.