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3 case(s) found.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
Reference 6640
Published 19 Apr 2022
Length 9 page(s)
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
The Kolo Nafaso programme was started in 2009 in Burkina Faso by AAK, a 140-year-old Swedish supplier of vegetable fats and oils. AAK created a direct link with the producers – women in West Africa who traditionally harvested shea nuts – and cut out the middlemen. The aim was to improve productivity and pay a fair price.
Reference 6584
Published 30 Jun 2020
Length 23 page(s)
Topic Responsibility
Region Africa
The Kolo Nafaso programme was started in 2009 in Burkina Faso by AAK, a 140-year-old Swedish supplier of vegetable fats and oils. AAK created a direct link with the producers – women in West Africa who traditionally harvested shea nuts – and cut out the middlemen. The aim was to improve productivity and pay a fair price.
Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.
Reference 6433
Published 24 Sep 2018
Length 26 page(s)
Topic Responsibility
Region Global
Industry Financial Services
Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.