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355 cases found.

ObEN PAI: Building a World of Personal AI Avatars

By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

    Published 19 Mar 2020

    Reference 6562

    Topic Strategy

    Region North America

    Industry Computer Software

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    ObEN PAI: Building a World of Personal AI Avatars

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    The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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      Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

      By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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      This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

        Published 24 Jan 2020

        Reference 6558

        Topic Strategy

        Region Global

        Industry Telecommunications

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        Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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        This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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          Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

          By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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          Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

            Published 17 Dec 2019

            Reference 6540

            Topic Strategy

            Region North America

            Industry Retail,  Building Materials

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            Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

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            Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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              An Innovation that has Changed the Lives of Women in India

              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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              In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.

                Published 29 Nov 2019

                Reference 6521

                Topic Strategy

                Region Asia

                Industry Consumer Goods,  Health, Wellness and Fitness

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                An Innovation that has Changed the Lives of Women in India

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                In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.
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                  The Indian Premier League: Innovation Without Disruption

                  By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                  The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.

                    Published 28 Aug 2019

                    Reference 6515

                    Topic Strategy

                    Region Asia

                    Industry Entertainment,  Sports

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                    The Indian Premier League: Innovation Without Disruption

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                    The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.
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                      Shaky Grounds in Indonesia

                      By  Philipp Meyer-Doyle
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                      The events in this case, which are fictional, provide a background for class discussion about problem-solving, critical thinking, stakeholder management and crisis management. The case puts students in the position of senior managers of an Indonesian geothermal energy company.

                        Published 17 Dec 2019

                        Reference 6491

                        Topic Strategy

                        Region Asia

                        Industry Oil & Energy

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                        Shaky Grounds in Indonesia

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                        The events in this case, which are fictional, provide a background for class discussion about problem-solving, critical thinking, stakeholder management and crisis management. The case puts students in the position of senior managers of an Indonesian geothermal energy company.
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                          Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

                          By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                          Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.

                            Published 02 May 2019

                            Reference 6486

                            Topic Strategy

                            Region Asia

                            Industry Computer Games,  Computer Software,  Entertainment

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                            Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

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                            Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.
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                              Preferred Networks: A Deep Learning Startup Powers the Internet of Things

                              By  Pavel Kireyev,  Theodoros Evgeniou,  Nancy J. Brandwein
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                              Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).

                                Published 30 Sep 2019

                                Reference 6477

                                Topic Strategy

                                Region Asia

                                Industry Computer Software

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                                Preferred Networks: A Deep Learning Startup Powers the Internet of Things

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                                Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).
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                                  Education: A Blue Ocean Shift from Insolvency to Excellence - Turning around the Private University of Bolivia

                                  By  W. Chan Kim,  Renee Mauborgne,  Manuel Olave,  Michael Olenick
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                                  The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.

                                    Published 23 Jan 2019

                                    Reference 6460

                                    Topic Strategy

                                    Region South America

                                    Industry Education Management

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                                    Education: A Blue Ocean Shift from Insolvency to Excellence - Turning around the Private University of Bolivia

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                                    The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.
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                                      A Blue Ocean Shift from Insolvency to Excellence in Higher Education: Turning around the Universidad Privada Boliviana - A Reflection on My Journey to Blue Ocean (Portuguese)

                                      By  W. Chan Kim,  Renee Mauborgne,  Manuel Olave,  Michael Olenick
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                                      The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.

                                        Published 22 May 2019

                                        Reference 6460

                                        Topic Strategy

                                        Region South America

                                        Industry Education Management

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                                        A Blue Ocean Shift from Insolvency to Excellence in Higher Education: Turning around the Universidad Privada Boliviana - A Reflection on My Journey to Blue Ocean (Portuguese)

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                                        The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.
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                                          A Blue Ocean Shift from Insolvency to Excellence in Higher Education: Turning around the Universidad Privada Boliviana - A Reflection on My Journey to Blue Ocean (Spanish)

                                          By  W. Chan Kim,  Renee Mauborgne,  Manuel Olave,  Michael Olenick
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                                          The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.

                                            Published 22 May 2019

                                            Reference 6460

                                            Topic Strategy

                                            Region South America

                                            Industry Education Management

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                                            A Blue Ocean Shift from Insolvency to Excellence in Higher Education: Turning around the Universidad Privada Boliviana - A Reflection on My Journey to Blue Ocean (Spanish)

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                                            The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.
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                                              Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                                              By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                                              The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                                                Published 13 Feb 2019

                                                Reference 6455

                                                Topic Strategy

                                                Region Global

                                                Industry Consumer Goods,  Mechanical or Industrial Engineering

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                                                Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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                                                The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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