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359 cases found.

Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

By  David Dubois,  Joerg Niessing,  Katia Kachan
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Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

    Published 01 Jul 2020

    Reference 6592

    Topic Strategy

    Region Middle-East

    Industry Retail

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    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

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    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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      Transsion Mobile: Deep Blue Ocean in Africa

      By  Guoli Chen,  Xinhe Zhuang
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      The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.

        Published 27 Jul 2020

        Reference 6590

        Topic Strategy

        Region Africa

        Industry Telecommunications

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        Transsion Mobile: Deep Blue Ocean in Africa

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        The global mobile phone market is becoming saturated, especially in developed economies where phone makers are competing for market share in an increasingly ‘red ocean’. In contrast, the African market for mobile phones has huge growth potential given a fast-expanding population and high proportion of young people, yet relatively low rate of mobile phone penetration.
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          Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

          By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
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          With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

            Published 22 Jul 2020

            Reference 6588

            Topic Strategy

            Region Asia

            Industry Financial Services,  Internet,  Banking

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            Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

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            With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.
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              ObEN PAI: Building a World of Personal AI Avatars

              By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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              The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

                Published 19 Mar 2020

                Reference 6562

                Topic Strategy

                Region North America

                Industry Computer Software

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                ObEN PAI: Building a World of Personal AI Avatars

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                The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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                  Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

                  By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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                  This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

                    Published 24 Jan 2020

                    Reference 6558

                    Topic Strategy

                    Region Global

                    Industry Telecommunications

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                    Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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                    This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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                      Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

                      By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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                      Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

                        Published 17 Dec 2019

                        Reference 6540

                        Topic Strategy

                        Region North America

                        Industry Retail,  Building Materials

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                        Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

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                        Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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                          Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

                          By  W. Chan Kim,  Renee Mauborgne,  Mi Ji
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                          The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.

                            Published 12 Nov 2019

                            Reference 6523

                            Topic Strategy

                            Region Global

                            Industry Financial Services

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                            Fintech: Innovation without Disruption - How Prodigy Finance Achieved Both High Growth and Social Good

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                            The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
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                              An Innovation that has Changed the Lives of Women in India

                              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                              In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.

                                Published 29 Nov 2019

                                Reference 6521

                                Topic Strategy

                                Region Asia

                                Industry Consumer Goods,  Health, Wellness and Fitness

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                                An Innovation that has Changed the Lives of Women in India

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                                In the year 2000, only 2% of women in India used menstrual hygiene products. Almost a quarter-billion relied on cloth rags and many rural women were banished to a hut during their monthly cycle. In these unsanitary conditions, 62.4% had experienced at least one reproductive tract infection, with the result that teenage hysterectomies were not uncommon.
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                                  The Indian Premier League: Innovation Without Disruption

                                  By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                                  The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.

                                    Published 28 Aug 2019

                                    Reference 6515

                                    Topic Strategy

                                    Region Asia

                                    Industry Entertainment,  Sports

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                                    The Indian Premier League: Innovation Without Disruption

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                                    The background notes accompany the free online case “Indian Premier League: Innovation Without Disruption”, a self-paced, interactive case that lets readers analyze the strategic logic behind the launch of Indian Premier League (IPL) using blue ocean analytical tools and frameworks.
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                                      Shaky Grounds in Indonesia

                                      By  Philipp Meyer-Doyle
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                                      The events in this case, which are fictional, provide a background for class discussion about problem-solving, critical thinking, stakeholder management and crisis management. The case puts students in the position of senior managers of an Indonesian geothermal energy company.

                                        Published 17 Dec 2019

                                        Reference 6491

                                        Topic Strategy

                                        Region Asia

                                        Industry Oil & Energy

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                                        Shaky Grounds in Indonesia

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                                        The events in this case, which are fictional, provide a background for class discussion about problem-solving, critical thinking, stakeholder management and crisis management. The case puts students in the position of senior managers of an Indonesian geothermal energy company.
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                                          Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

                                          By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                                          Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.

                                            Published 02 May 2019

                                            Reference 6486

                                            Topic Strategy

                                            Region Asia

                                            Industry Computer Games,  Computer Software,  Entertainment

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                                            Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

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                                            Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.
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                                              Preferred Networks: A Deep Learning Startup Powers the Internet of Things

                                              By  Pavel Kireyev,  Theodoros Evgeniou,  Nancy J. Brandwein
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                                              Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).

                                                Published 30 Sep 2019

                                                Reference 6477

                                                Topic Strategy

                                                Region Asia

                                                Industry Computer Software

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                                                Preferred Networks: A Deep Learning Startup Powers the Internet of Things

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                                                Preferred Networks, Inc. (PFN), a start-up specialized in deep learning technologies, a branch of artificial intelligence (AI) research, differentiated itself early on by aligning with Japan’s manufacturing might and bringing deep learning to the internet of things (IoT).
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