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207 cases found.

ObEN PAI: Building a World of Personal AI Avatars

By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

    Published 19 Mar 2020

    Reference 6562

    Topic Strategy

    Region North America

    Industry Computer Software

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    ObEN PAI: Building a World of Personal AI Avatars

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    The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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      Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

      By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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      Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

        Published 17 Dec 2019

        Reference 6540

        Topic Strategy

        Region North America

        Industry Retail,  Building Materials

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        Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

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        Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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          The Mouse and the Fox: A Disney Story

          By  Massimo Massa,  Michael Ziad
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          The cases deals with the acquisition by Disney of the Murdoch group and the strategies employed by the firms in the media industry to manage disruption.

            Published 28 Jun 2019

            Reference 6480

            Topic Economics & Finance

            Region North America

            Industry Entertainment,  Media Production

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            The Mouse and the Fox: A Disney Story

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            The cases deals with the acquisition by Disney of the Murdoch group and the strategies employed by the firms in the media industry to manage disruption.
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              Wells Fargo Bank, N.A.: The Fake Accounts Scandal

              By  N. Craig Smith,  Erin McCormick
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              After years building a solid customer base by cross-selling its financial service offerings, Wells Fargo was engulfed by a scandal over unauthorized accounts opened in customers’ names. Regulators discovered that hundreds of thousands of fake accounts had been opened by bank employees scrambling to meet sales quotas.

                Published 29 Nov 2019

                Reference 6430

                Topic Responsibility

                Region North America

                Industry Banking

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                Wells Fargo Bank, N.A.: The Fake Accounts Scandal

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                After years building a solid customer base by cross-selling its financial service offerings, Wells Fargo was engulfed by a scandal over unauthorized accounts opened in customers’ names. Regulators discovered that hundreds of thousands of fake accounts had been opened by bank employees scrambling to meet sales quotas.
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                  The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

                  By  Pierre Chandon,  Shilaan Alzahawi
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                  Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

                    Published 31 Aug 2018

                    Reference 6424

                    Topic Marketing

                    Region North America

                    Industry Computer Software,  Health, Wellness and Fitness

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                    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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                    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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                      Wawa: Retailing Reinvented Through Blue Ocean Strategy

                      By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                      Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

                        Published 25 Jun 2018

                        Reference 6421

                        Topic Strategy

                        Region North America

                        Industry Restaurants,  Food and Beverages Production

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                        Wawa: Retailing Reinvented Through Blue Ocean Strategy

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                        Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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                          Gaga for Wawa: Blue Ocean Retailing (Chinese)

                          By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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                          Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

                            Published 22 Mar 2019

                            Reference 6421

                            Topic Strategy

                            Region North America

                            Industry Restaurants,  Food and Beverages Production

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                            Gaga for Wawa: Blue Ocean Retailing (Chinese)

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                            Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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                              Building Uber's Product: The Human Challenge of Product Management

                              By  Noah Askin,  Lisa Duke
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                              The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.

                                Published 26 Jul 2019

                                Reference 6420

                                Topic Leadership & Organisations

                                Region North America

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                                Building Uber's Product: The Human Challenge of Product Management

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                                The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.
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                                  Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                                  By  W. Chan Kim,  Renee Mauborgne,  Guoli Chen,  Michael Olenick
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                                  Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                                    Published 30 Jul 2018

                                    Reference 6417

                                    Topic Strategy

                                    Region North America

                                    Industry Automotive

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                                    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

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                                    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
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                                      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                                      By  Gianpiero Petriglieri,  Jaimie Stettin
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                                      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                                        Published 28 May 2018

                                        Reference 6408

                                        Topic Responsibility

                                        Region North America

                                        Industry Industrial Automation,  Information Technology and Services,  Military

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                                        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

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                                        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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                                          Google and Project Maven (B): An Eventful Week in June

                                          By  Gianpiero Petriglieri
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                                          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                                            Published 30 Jul 2018

                                            Reference 6408

                                            Topic Responsibility

                                            Region North America

                                            Industry Industrial Automation,  Information Technology and Services,  Military

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                                            Google and Project Maven (B): An Eventful Week in June

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                                            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
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                                              But He's Gay

                                              By  J. Neil Bearden
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                                              A gay employee wants to go on an assignment in a country where his sexuality, it is believed, could be risky for himself and his firm. The employee wants to go. The firm does not send him.

                                                Published 28 May 2018

                                                Reference 6407

                                                Topic Responsibility

                                                Region North America

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                                                But He's Gay

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                                                A gay employee wants to go on an assignment in a country where his sexuality, it is believed, could be risky for himself and his firm. The employee wants to go. The firm does not send him.
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