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46 case(s) found.
In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
Reference 6768
Published 25 Aug 2022
Length 15 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Consumer Goods
In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
Reference 6680
Published 08 Jun 2021
Length 13 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Internet, Transportation/Trucking/Railroad
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.
Reference 6666
Published 07 Jul 2021
Length 16 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Automotive
In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.
Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
Reference 6592
Published 01 Jul 2020
Length 21 page(s)
Topic Strategy
Region Middle-East
Industry Retail
Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 2 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 1 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
Reference 6546
Published 12 Nov 2019
Length 22 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Consumer Services, Transportation/Trucking/Railroad
In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
Reference 6505
Published 31 May 2019
Length 18 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Venture Capital, Luxury Goods and Jewelry, E-Commerce
In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
Reference 6395
Published 27 Jun 2018
Length 31 page(s)
Topic Strategy
Region Middle-East
Industry Apparel and Fashion
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.
Reference 6363
Published 29 Jan 2018
Length 15 page(s)
Topic Strategy
Region Middle-East
Industry Private Equity
In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.
Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
Reference 6343
Published 28 May 2018
Length 5 page(s)
Topic Responsibility
Region Middle-East
Industry Wireless, Medical Practice, Information Services
Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
Reference 6343
Published 28 May 2018
Length 1 page(s)
Topic Responsibility
Region Middle-East
Industry Wireless, Medical Practice, Information Services
Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.