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50 case(s) found.

GO Telecom: Rebooting a Brand through Sales Transformation

By  David Dubois,  Jean-Michel Moslonka
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The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

    Published 19 Nov 2024

    Reference 6924

    Length 18 page(s)

    Topic Marketing

    Region Middle-East

    Industry Telecommunications

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    GO Telecom: Rebooting a Brand through Sales Transformation

    By  David Dubois,  Jean-Michel Moslonka
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    The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.
      View case

      Wellx Case Study: Hustle and Smile

      By  Claudia Zeisberger,  David Munro
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      The case follows a team of young entrepreneurs – one of them an INSEAD MBA – looking to solve the problem of simplifying access to health insurance in the Middle East, particularly the UAE.

        Published 27 Jun 2024

        Reference 6878

        Length 10 page(s)

        Topic Entrepreneurship

        Region Middle-East

        Industry Health, Wellness and Fitness,  Insurance

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        Wellx Case Study: Hustle and Smile

        By  Claudia Zeisberger,  David Munro
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        The case follows a team of young entrepreneurs – one of them an INSEAD MBA – looking to solve the problem of simplifying access to health insurance in the Middle East, particularly the UAE.
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          GO Telecom: From Zero to Hero – A Turnaround Tale

          By  Claudia Zeisberger,  David Munro
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          This case focuses on the reasons for the 12-year deterioration of a major Saudi telecommunications company, the attempt to revive its fortunes by hiring a veteran telco executive as CEO, and the twists, turns, inventions and machinations of the top team that took the company from near-death to a growth story. The first part of the story looks at how ineffective management, lack of planning, indisc

            Published 15 Apr 2024

            Reference 6874

            Length 33 page(s)

            Topic Entrepreneurship

            Region Middle-East

            Industry Telecommunications,  Information Technology and Services

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            GO Telecom: From Zero to Hero – A Turnaround Tale

            By  Claudia Zeisberger,  David Munro
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            This case focuses on the reasons for the 12-year deterioration of a major Saudi telecommunications company, the attempt to revive its fortunes by hiring a veteran telco executive as CEO, and the twists, turns, inventions and machinations of the top team that took the company from near-death to a growth story. The first part of the story looks at how ineffective management, lack of planning, indisc
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              Carbon27’s Pivot: A Virtual Prototype with Generative AI

              By  Stephen E. Chick,  Sunny Kumar
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              The case describes an entrepreneur’s foray into the complex world of carbon credit markets. His venture, Carbon27, designed an IOT prototype that could be attached to solar panels, and a software platform to enable homeowners (as well as commercial firms) to generate carbon credits and facilitate entry into the carbon markets.

                Published 30 Oct 2023

                Reference 6842

                Length 20 page(s)

                Topic Entrepreneurship

                Region Middle-East

                Industry Renewables & Environment

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                Carbon27’s Pivot: A Virtual Prototype with Generative AI

                By  Stephen E. Chick,  Sunny Kumar
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                The case describes an entrepreneur’s foray into the complex world of carbon credit markets. His venture, Carbon27, designed an IOT prototype that could be attached to solar panels, and a software platform to enable homeowners (as well as commercial firms) to generate carbon credits and facilitate entry into the carbon markets.
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                  Fertile Ground for Expansion: Nabta Health’s Global Reach

                  By  Chengyi Lin,  Stephen E. Chick,  Lisa Simone Duke,  Ridhima Aggarwal
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                  This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It explores the business opportunities and challenges of women’s health in a region where it is often considered a taboo subject.

                    Published 24 Jun 2024

                    Reference 6782

                    Length 20 page(s)

                    Topic Responsibility

                    Region Middle-East

                    Industry Hospital & Health Care,  Medical Devices

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                    Fertile Ground for Expansion: Nabta Health’s Global Reach

                    By  Chengyi Lin,  Stephen E. Chick,  Lisa Simone Duke,  Ridhima Aggarwal
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                    This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It explores the business opportunities and challenges of women’s health in a region where it is often considered a taboo subject.
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                      Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

                      By  Vikas A. Aggarwal,  Katia Kachan
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                      In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?

                        Published 25 Aug 2022

                        Reference 6768

                        Length 15 page(s)

                        Topic Entrepreneurship

                        Region Middle-East

                        Industry Consumer Goods

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                        Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

                        By  Vikas A. Aggarwal,  Katia Kachan
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                        In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
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                          Managing in Crisis: Raising a Fast-Growing Unicorn during the Covid-19 Pandemic

                          By  Vikas A. Aggarwal,  Jean Wee
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                          SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.

                            Published 08 Jun 2021

                            Reference 6680

                            Length 13 page(s)

                            Topic Entrepreneurship

                            Region Middle-East

                            Industry Internet,  Transportation/Trucking/Railroad

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                            Managing in Crisis: Raising a Fast-Growing Unicorn during the Covid-19 Pandemic

                            By  Vikas A. Aggarwal,  Jean Wee
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                            SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
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                              Brake or Turn? Seez Ponders its Direction at the Cusp of the Pandemic

                              By  Vikas A. Aggarwal,  Aly Madhavji
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                              In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.

                                Published 07 Jul 2021

                                Reference 6666

                                Length 16 page(s)

                                Topic Entrepreneurship

                                Region Middle-East

                                Industry Automotive

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                                Brake or Turn? Seez Ponders its Direction at the Cusp of the Pandemic

                                By  Vikas A. Aggarwal,  Aly Madhavji
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                                In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.
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                                  Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                                  By  David Dubois,  Joerg Niessing,  Katia Kachan
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                                  Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

                                    Published 01 Jul 2020

                                    Reference 6592

                                    Length 21 page(s)

                                    Topic Strategy

                                    Region Middle-East

                                    Industry Retail

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                                    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                                    By  David Dubois,  Joerg Niessing,  Katia Kachan
                                    Add to cart popular extra
                                    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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                                      Souqalmal (A)

                                      By  Michaël Bikard
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                                      Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

                                        Published 08 Mar 2023

                                        Reference 6561

                                        Length 2 page(s)

                                        Topic Strategy

                                        Region Middle-East

                                        Industry Insurance

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                                        Souqalmal (A)

                                        By  Michaël Bikard
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                                        Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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                                          Souqalmal (B)

                                          By  Michaël Bikard
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                                          Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

                                            Published 08 Mar 2023

                                            Reference 6561

                                            Length 1 page(s)

                                            Topic Strategy

                                            Region Middle-East

                                            Industry Insurance

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                                            Souqalmal (B)

                                            By  Michaël Bikard
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                                            Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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                                              Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

                                              By  Neil Jones,  Jean Wee
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                                              In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.

                                                Published 12 Nov 2019

                                                Reference 6546

                                                Length 22 page(s)

                                                Topic Entrepreneurship

                                                Region Middle-East

                                                Industry Consumer Services,  Transportation/Trucking/Railroad

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                                                Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

                                                By  Neil Jones,  Jean Wee
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                                                In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
                                                  View case