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This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.
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Reference 6014
Published 23 Sep 2013
Topic Strategy
Region South America
This case analyzes the internationalization process of a Brazilian emerging multinational Artecola, a leader in manufacturing adhesives. It examines the different acquisitions of this medium-size family business in its natural market - Argentina and thenother Latin American countries.