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3 cases found.

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

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By Pedro Pacheco Guimaraes, Pierre Chandon
Reference 5188
Published 01 Feb 2004
Topic Marketing
Region South America
Industry Consumer Goods

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Portuguese)

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By Pedro Pacheco Guimaraes, Pierre Chandon
Reference 5188
Published 14 Jan 2010
Topic Marketing
Region South America

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

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By Pedro Pacheco Guimaraes, Pierre Chandon
Reference 5188
Published 28 Feb 2013
Topic Marketing
Region South America

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.