The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister.

This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.