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74 cases found.

ObEN PAI: Building a World of Personal AI Avatars

By  Peter Zemsky,  Pavel Kireyev,  Lisa Duke
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The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

    Published 19 Mar 2020

    Reference 6562

    Topic Strategy

    Region North America

    Industry Computer Software

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    ObEN PAI: Building a World of Personal AI Avatars

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    The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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      Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

      By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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      Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

        Published 17 Dec 2019

        Reference 6540

        Topic Strategy

        Region North America

        Industry Retail,  Building Materials

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        Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

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        Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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          Wawa: Retailing Reinvented Through Blue Ocean Strategy

          By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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          Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

            Published 25 Jun 2018

            Reference 6421

            Topic Strategy

            Region North America

            Industry Restaurants,  Food and Beverages Production

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            Wawa: Retailing Reinvented Through Blue Ocean Strategy

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            Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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              Gaga for Wawa: Blue Ocean Retailing (Chinese)

              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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              Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

                Published 22 Mar 2019

                Reference 6421

                Topic Strategy

                Region North America

                Industry Restaurants,  Food and Beverages Production

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                Gaga for Wawa: Blue Ocean Retailing (Chinese)

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                Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
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                  Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                  By  W. Chan Kim,  Renee Mauborgne,  Guoli Chen,  Michael Olenick
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                  Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                    Published 30 Jul 2018

                    Reference 6417

                    Topic Strategy

                    Region North America

                    Industry Automotive

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                    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

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                    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
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                      Under Armour and the Sports Apparel and Footwear Industry in 2017

                      By  Karel Cool,  Olivier Daviron
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                      The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.

                        Published 29 Jan 2018

                        Reference 6367

                        Topic Strategy

                        Region North America

                        Industry Sporting Goods

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                        Under Armour and the Sports Apparel and Footwear Industry in 2017

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                        The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.
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                          Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

                          By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                          On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                            Published 25 Sep 2017

                            Reference 6340

                            Topic Strategy

                            Region North America

                            Industry E-Commerce

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                            Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

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                            On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                              Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

                              By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                              On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                                Published 11 Dec 2017

                                Reference 6340

                                Topic Strategy

                                Region North America

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                                Successes and Failures of Amazon's Growth Strategies: Causes and Consequences (Chinese)

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                                On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                                  Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

                                  By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                                  On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                                    Published 23 Mar 2018

                                    Reference 6340

                                    Topic Strategy

                                    Region North America

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                                    Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

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                                    On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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                                      Lending Club and the Peer-to-Peer Lending Market in 2016

                                      By  Karel Cool,  Olivier Daviron
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                                      The LendingClub case narrates the development of the leading marketplace lending organization in the USA from its founding in 2006 by Renaud Laplanche to the crisis of 2016.

                                        Published 28 Nov 2016

                                        Reference 6255

                                        Topic Strategy

                                        Region North America

                                        Industry Financial Services,  Banking

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                                        Lending Club and the Peer-to-Peer Lending Market in 2016

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                                        The LendingClub case narrates the development of the leading marketplace lending organization in the USA from its founding in 2006 by Renaud Laplanche to the crisis of 2016.
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                                          The American Beauty Salon Industry in 2008 (A)

                                          By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                                          Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                                            Published 26 Aug 2016

                                            Reference 6237

                                            Topic Strategy

                                            Region North America

                                            Industry Consumer Services

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                                            The American Beauty Salon Industry in 2008 (A)

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                                            Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
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                                              Drybar (B): No Cuts. No Color. Just Blowouts!

                                              By  W. Chan Kim,  Renee Mauborgne,  Oh Young Koo
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                                              Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                                                Published 26 Aug 2016

                                                Reference 6237

                                                Topic Strategy

                                                Region North America

                                                Industry Consumer Services

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                                                Drybar (B): No Cuts. No Color. Just Blowouts!

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                                                Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
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