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21 cases found.

The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

By  Pierre Chandon,  Shilaan Alzahawi
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Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

    Published 31 Aug 2018

    Reference 6424

    Topic Marketing

    Region North America

    Industry Computer Software,  Health, Wellness and Fitness

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    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

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    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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      The Stock of StockX: Scaling a Digital Business to Greatness

      By  David A. Soberman,  Markus Christen
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      StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).

        Published 27 Nov 2017

        Reference 6283

        Topic Marketing

        Region North America

        Industry E-Commerce

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        The Stock of StockX: Scaling a Digital Business to Greatness

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        StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).
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          Rideau Artisanal Chandlery: Online, Offline or Bust?

          By  David A. Soberman,  Markus Christen
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          Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

            Published 28 Aug 2017

            Reference 6246

            Topic Marketing

            Region North America

            Industry Apparel and Fashion

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            Rideau Artisanal Chandlery: Online, Offline or Bust?

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            Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.
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              Gardasil Launch

              By  Reinhard Angelmar,  Juliana Kim,  Michael Schroeder
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              Merck & Co is preparing the launch of Gardasil, the first human papillomavirus (HPV) vaccine. Because knowledge of HPV is poor among potential vaccinees and other stakeholders (parents, physicians, third-party payers), and there is no habit of vaccinating adolescents, Merck needs to develop pre-launch programmes.

                Published 26 Jan 2015

                Reference 5795

                Topic Marketing

                Region North America

                Industry Pharmaceuticals

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                Gardasil Launch

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                Merck & Co is preparing the launch of Gardasil, the first human papillomavirus (HPV) vaccine. Because knowledge of HPV is poor among potential vaccinees and other stakeholders (parents, physicians, third-party payers), and there is no habit of vaccinating adolescents, Merck needs to develop pre-launch programmes.
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                  Nicole Nic’s Sticks by OPI: Results from a Field Experiment Using Traditional Media and Viral Marketing to Launch a New Nail Lacquer Product

                  By  Andrew T. Stephen
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                  This case describes a viral marketing campaign run by a company called SheSpeaks (New York) for OPI, one of the world's leading brands in nail lacquer. OPI launches a new and innovative nail lacquer product, "Nic's Sticks", using viral marketing and traditional advertising.

                    Published 29 Nov 2010

                    Reference 5745

                    Topic Marketing

                    Region North America

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                    Nicole Nic’s Sticks by OPI: Results from a Field Experiment Using Traditional Media and Viral Marketing to Launch a New Nail Lacquer Product

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                    This case describes a viral marketing campaign run by a company called SheSpeaks (New York) for OPI, one of the world's leading brands in nail lacquer. OPI launches a new and innovative nail lacquer product, "Nic's Sticks", using viral marketing and traditional advertising.
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                      Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                      By  Andrew T. Stephen
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                      The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                        Published 25 Jan 2010

                        Reference 5664

                        Topic Marketing

                        Region North America

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                        Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

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                        The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
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                          Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

                          By  Andrew T. Stephen
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                          The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                            Published 03 Jul 2017

                            Reference 5664

                            Topic Marketing

                            Region North America

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                            Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

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                            The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
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                              LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

                              By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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                              The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.

                                Published 29 Nov 2007

                                Reference 5488

                                Topic Marketing

                                Region North America

                                Industry Consumer Goods,  Market Research,  Marketing and Advertising

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                                LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

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                                The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.
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                                  Reverend Musical Instruments: Playing a Different Tune (A)

                                  By  Mark Hunter,  David A. Soberman
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                                  The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.

                                    Published 29 Oct 2007

                                    Reference 5478

                                    Topic Marketing

                                    Region North America

                                    Industry Music

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                                    Reverend Musical Instruments: Playing a Different Tune (A)

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                                    The electric guitar market is both enticing and daunting for a small company – a multi-billion $US sector that has grown almost constantly since the 1960s, but where competition is based as much on image as on substance. The market is naturally fragmented (similar to the market for many musical instruments), yet dominant players make entry and sustenance difficult.
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                                      Reverend Musical Instruments: Playing a Different Tune (B)

                                      By  Mark Hunter,  David A. Soberman
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                                      Please refer to part A for the abstract

                                        Published 29 Oct 2007

                                        Reference 5478

                                        Topic Marketing

                                        Region North America

                                        Industry Music

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                                        Reverend Musical Instruments: Playing a Different Tune (B)

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                                        Please refer to part A for the abstract
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                                          Reverend Musical Instruments: Playing a Different Tune (C)

                                          By  Mark Hunter,  David A. Soberman
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                                          Please refer to part A for the abstract

                                            Published 29 Oct 2007

                                            Reference 5478

                                            Topic Marketing

                                            Region North America

                                            Industry Music

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                                            Reverend Musical Instruments: Playing a Different Tune (C)

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                                            Please refer to part A for the abstract
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                                              LG Electronics Inc.: Making Waves in the North American Market for Washing Machines

                                              By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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                                              The LG brand was launched in the US in 2002 with the ambition to build it up as a premium brand. The case outlines LG's strategy in the washing machine category from 2002-2005, during which a series of successful launches has established LG as a strong player.

                                                Published 07 Jan 2007

                                                Reference 5463

                                                Topic Marketing

                                                Region North America

                                                Industry Consumer Goods

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                                                LG Electronics Inc.: Making Waves in the North American Market for Washing Machines

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                                                The LG brand was launched in the US in 2002 with the ambition to build it up as a premium brand. The case outlines LG's strategy in the washing machine category from 2002-2005, during which a series of successful launches has established LG as a strong player.
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