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7 cases found.

Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

By  Neil Jones,  Jean Wee
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In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.

    Published 12 Nov 2019

    Reference 6546

    Topic Entrepreneurship

    Region Middle-East

    Industry Consumer Services,  Transportation/Trucking/Railroad

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    Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

    Add to cart new
    In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
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      Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

      By  Vikas A. Aggarwal,  Katia Kachan
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      In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

        Published 31 May 2019

        Reference 6505

        Topic Entrepreneurship

        Region Middle-East

        Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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        Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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        In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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          Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

          By  Claudia Zeisberger,  Bowen White,  Jean Wee
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          Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.

            Published 15 Dec 2017

            Reference 6333

            Topic Entrepreneurship

            Region Middle-East

            Industry Private Equity,  Transportation/Trucking/Railroad

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            Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

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            Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.
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              Bayt.com: How Bayt.com Derived a"Place Surplus" in Dubai, U.A.E.

              By  Sami Mahroum,  Elizabeth Scott
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              The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region.

                Published 19 Dec 2014

                Reference 6100

                Topic Entrepreneurship

                Region Middle-East

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                Bayt.com: How Bayt.com Derived a"Place Surplus" in Dubai, U.A.E.

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                The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region.
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                  Azza Al Qubaisi: The Artist Entrepreneur

                  By  Stephen J. Mezias,  Florian Schloderer,  Gillian Saint Leger
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                  This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".

                    Published 26 Aug 2013

                    Reference 5913

                    Topic Entrepreneurship

                    Region Middle-East

                    Industry Luxury Goods and Jewelry

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                    Azza Al Qubaisi: The Artist Entrepreneur

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                    This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".
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                      Siraj Capital: Investing in SMEs in the Middle East

                      By  Vikas A. Aggarwal,  Pascale Balze
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                      In 2009, Siraj Capital is deciding whether to invest in Tower United Contracting Company, a telecom infrastructure provider based in the Kingdom of Saudi Arabia. The protagonist needs to evaluate the risks associated with the investment, as well as the value that Siraj Capital brings to the deal.

                        Published 27 Feb 2012

                        Reference 5862

                        Topic Entrepreneurship

                        Region Middle-East

                        Industry Private Equity

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                        Siraj Capital: Investing in SMEs in the Middle East

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                        In 2009, Siraj Capital is deciding whether to invest in Tower United Contracting Company, a telecom infrastructure provider based in the Kingdom of Saudi Arabia. The protagonist needs to evaluate the risks associated with the investment, as well as the value that Siraj Capital brings to the deal.
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                          Dr Karim El Solh: "Partnering in Growth": Establishing a "Best-in-Class" Private Equity Firm in the Gulf

                          By  Philip Anderson,  Elizabeth Scott
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                          In February 2010, Dr. Karim El Solh, founder and CEO of Gulf Capital, announced the successful closure of GC Equity Partners Fund II. Approximately AED 2 billion (US$533 million) had been raised, and in an unprecedented coup for a regional private equity firm, the majority of investors had been sourced from international markets.

                            Published 29 Mar 2011

                            Reference 5773

                            Topic Entrepreneurship

                            Region Middle-East

                            Industry Private Equity

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                            Dr Karim El Solh: "Partnering in Growth": Establishing a "Best-in-Class" Private Equity Firm in the Gulf

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                            In February 2010, Dr. Karim El Solh, founder and CEO of Gulf Capital, announced the successful closure of GC Equity Partners Fund II. Approximately AED 2 billion (US$533 million) had been raised, and in an unprecedented coup for a regional private equity firm, the majority of investors had been sourced from international markets.
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