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24 case(s) found.

GO Telecom: Rebooting a Brand through Sales Transformation

By  David Dubois,  Jean-Michel Moslonka
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The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

    Published 19 Nov 2024

    Reference 6924

    Length 18 page(s)

    Topic Marketing

    Region Middle-East

    Industry Telecommunications

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    GO Telecom: Rebooting a Brand through Sales Transformation

    By  David Dubois,  Jean-Michel Moslonka
    Add to cart new
    The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.
      View case

      Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

      By  David Dubois,  Joerg Niessing,  Katia Kachan
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      Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

        Published 01 Jul 2020

        Reference 6592

        Length 21 page(s)

        Topic Strategy

        Region Middle-East

        Industry Retail

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        Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

        By  David Dubois,  Joerg Niessing,  Katia Kachan
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        Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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          Souqalmal (A)

          By  Michaël Bikard
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          Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

            Published 08 Mar 2023

            Reference 6561

            Length 2 page(s)

            Topic Strategy

            Region Middle-East

            Industry Insurance

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            Souqalmal (A)

            By  Michaël Bikard
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            Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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              Souqalmal (B)

              By  Michaël Bikard
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              Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.

                Published 08 Mar 2023

                Reference 6561

                Length 1 page(s)

                Topic Strategy

                Region Middle-East

                Industry Insurance

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                Souqalmal (B)

                By  Michaël Bikard
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                Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing competitive and regulatory environment.
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                  Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                  By  L. Felipe Monteiro,  Katia Kachan
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                  The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                    Published 27 Jun 2018

                    Reference 6395

                    Length 31 page(s)

                    Topic Strategy

                    Region Middle-East

                    Industry Apparel and Fashion

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                    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                    By  L. Felipe Monteiro,  Katia Kachan
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                    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
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                      ACTIS' Pan-Regional Payments Platform: Private Equity Buy-and-build Strategy in the Middle East and Africa

                      By  Claudia Zeisberger,  Jean Wee
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                      In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.

                        Published 29 Jan 2018

                        Reference 6363

                        Length 15 page(s)

                        Topic Strategy

                        Region Middle-East

                        Industry Private Equity

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                        ACTIS' Pan-Regional Payments Platform: Private Equity Buy-and-build Strategy in the Middle East and Africa

                        By  Claudia Zeisberger,  Jean Wee
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                        In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.
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                          WebTeb (A): A Very Palestinian Dilemma

                          By  N. Craig Smith,  Elin Williams
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                          Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

                            Published 28 May 2018

                            Reference 6343

                            Length 5 page(s)

                            Topic Responsibility

                            Region Middle-East

                            Industry Wireless,  Medical Practice,  Information Services

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                            WebTeb (A): A Very Palestinian Dilemma

                            By  N. Craig Smith,  Elin Williams
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                            Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
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                              WebTeb (B): A Very Palestinian Dilemma

                              By  N. Craig Smith,  Elin Williams
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                              Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

                                Published 28 May 2018

                                Reference 6343

                                Length 1 page(s)

                                Topic Responsibility

                                Region Middle-East

                                Industry Wireless,  Medical Practice,  Information Services

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                                WebTeb (B): A Very Palestinian Dilemma

                                By  N. Craig Smith,  Elin Williams
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                                Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
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                                  Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

                                  By  Claudia Zeisberger,  Bowen White,  Jean Wee
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                                  Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.

                                    Published 15 Dec 2017

                                    Reference 6333

                                    Length 23 page(s)

                                    Topic Entrepreneurship

                                    Region Middle-East

                                    Industry Private Equity,  Transportation/Trucking/Railroad

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                                    Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

                                    By  Claudia Zeisberger,  Bowen White,  Jean Wee
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                                    Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.
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                                      Humanitarian Agility in Action (A): The 2015 Yemen Crisis

                                      By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                      Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.

                                        Published 15 Dec 2017

                                        Reference 6315

                                        Length 11 page(s)

                                        Topic Operations

                                        Region Middle-East

                                        Industry Facilities Services,  Hospital & Health Care,  Logistics and Supply Chain

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                                        Humanitarian Agility in Action (A): The 2015 Yemen Crisis

                                        By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                        Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.
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                                          Humanitarian Agility in Action (B): UNICEF's Response to the 2015 Yemen Crisis

                                          By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                          Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.

                                            Published 15 Dec 2017

                                            Reference 6315

                                            Length 10 page(s)

                                            Topic Operations

                                            Region Middle-East

                                            Industry Facilities Services,  Hospital & Health Care,  Logistics and Supply Chain

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                                            Humanitarian Agility in Action (B): UNICEF's Response to the 2015 Yemen Crisis

                                            By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                            Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.
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                                              Chalhoub Group: A Luxury Success Story in the Middle East

                                              By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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                                              This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

                                                Published 29 Mar 2017

                                                Reference 6290

                                                Length 17 page(s)

                                                Topic Leadership & Organisations

                                                Region Middle-East

                                                Industry Apparel and Fashion

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                                                Chalhoub Group: A Luxury Success Story in the Middle East

                                                By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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                                                This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
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