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9 cases found.
Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*
The crisis in question has come to a head following the intervention of two groups of activist investors.
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Reference 6715
Published 22 Apr 2022
Region Europe
Industry Food and Beverages Production
Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.*
The crisis in question has come to a head following the intervention of two groups of activist investors.
In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.
In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
- By
Reference 6640
Published 19 Apr 2022
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.
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Reference 6599
Published 22 Jul 2020
Topic Responsibility
Region Europe
Industry Retail
The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.
This case is the continuation of EMMA Safety Shoes (A): Designing a Circular Shoe. EMMA reached 100% circularity in shoe design at the end of 2019, but this impressive achievement did not mean its journey to the circular economy was over.
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Reference 6501
Published 09 Mar 2021
Topic Responsibility
Region Europe
This case is the continuation of EMMA Safety Shoes (A): Designing a Circular Shoe. EMMA reached 100% circularity in shoe design at the end of 2019, but this impressive achievement did not mean its journey to the circular economy was over.
This case is about shared mobility in Paris.
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Reference 6475
Published 18 Feb 2021
Topic Strategy
Region Europe
Industry Transportation/Trucking/Railroad
This case is about shared mobility in Paris.
In 2018, the socialist mayor of Paris, Anne Hidalgo, in the fourth of her six-year mandate, embarked on a vision to create a greener city, free from polluting vehicles. Two years earlier, recognizing the global climate emergency and the need to keep global warming below 1.5C°, the city of Paris had set out an ambition to attain carbon neutrality by 2050.
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Reference 6425
Published 18 Feb 2021
Topic Strategy
Region Europe
Industry Transportation/Trucking/Railroad
In 2018, the socialist mayor of Paris, Anne Hidalgo, in the fourth of her six-year mandate, embarked on a vision to create a greener city, free from polluting vehicles. Two years earlier, recognizing the global climate emergency and the need to keep global warming below 1.5C°, the city of Paris had set out an ambition to attain carbon neutrality by 2050.
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
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Reference 6317
Published 06 Jun 2018
Topic Marketing
Region Europe
Industry Dairy, Food and Beverages Production
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.
In 2013, Victoria Murtazina, Senior Global Brand Director at Unilever, is preparing a team meeting to launch the first truly innovative packaging in the deodorant category for decades - “compressed” technology – as a way to reduce the carbon footprint of aerosol deodorants without undermining product quality or user habits.