ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.

This case is the continuation of EMMA Safety Shoes (A): Designing a Circular Shoe. EMMA reached 100% circularity in shoe design at the end of 2019, but this impressive achievement did not mean its journey to the circular economy was over.