nam.R, a data-driven start-up based in Paris, embarked on an ambitious plan to contribute to address global warming using open data. From its launch in 2017, using open-data sources augmented by sophisticated data analytics, nam.R has constructed a “digital twin” of every single building in France by early 2020.

After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996), the incoming CEO takes on the challenge of redefining the bank’s strategy and operations, facing difficult choices regarding the firm’s scope and internationalization.

The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.

The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.

This case considers the transition at the head of British Airways from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge is to sustain BA's position of leadership in the airline industry.

This case considers the transition from Sir Colin Marshall, key architect of BA’s spectacular restructuring and revitalisation (described in the case Becoming the World’s Favourite Airline), to Robert Ayling. In an increasingly deregulated market, Ayling’s challenge is to sustain BA’s position of leadership in the airline industry.