This case is about Gojek which has evolved from a ride-sharing app to a leader in the Fintech ecosystem in Indonesia and Southeast Asia. With input from internal sources, the case follows the growth and evolution of the app from its roots in ride-hailing to a super-app platform as Gojek became Indonesia's most valuable techonlogy company.

When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business.

The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.