In 2008, Leila Janah founded Sama (formerly Samasource) with the view that providing access to outsourced digital work was an effective way to lift low-income communities worldwide out of poverty.

This case explores the changes wrought by the “sharing economy”, examining the innovations and controversies surrounding the online ride-hailing service Uber. It provides a unique overview of the challenges posed by new business models like Uber’s, which use the internet to link individual providers of goods and services to customers.