The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

The Katelyn Neilson, MBA case follows the personal and professional development of a young "high-potential" within an intensive one-year, full-time MBA programme. Katelyn's background and resume, significant excerpts from her diary, and an evocative picture drawn to visualize her major dilemmas, provide vivid illustrations of the unfolding of a major life transition.