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44 case(s) found.

Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

By  David Dubois,  Rebecca Liu
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How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

    Published 11 Oct 2021

    Reference 6705

    Length 7 page(s)

    Topic Marketing

    Region Asia

    Industry E-Commerce

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    Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

    By  David Dubois,  Rebecca Liu
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    How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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      TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe

      By  Guoli Chen,  Zhigang Liu,  Jianggan Li,  Xinhe Zhuang
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      Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.

        Published 09 Jul 2021

        Reference 6679

        Length 32 page(s)

        Topic Strategy

        Region Asia

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        TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe

        By  Guoli Chen,  Zhigang Liu,  Jianggan Li,  Xinhe Zhuang
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        • Reference 6679

        • Published 09 Jul 2021

        • Length 32 page(s)

        • Topic Strategy

        • Region Asia

        Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.
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          Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

          By  David Dubois
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          Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).

            Published 27 May 2021

            Reference 6677

            Length 10 page(s)

            Topic Marketing

            Region South America

            Industry Financial Services,  Banking

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            Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

            By  David Dubois
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            Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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              Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

              By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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              This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.

                Published 25 Feb 2021

                Reference 6654

                Length 21 page(s)

                Topic Strategy

                Region Asia

                Industry Health, Wellness and Fitness

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                Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System

                By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                This case describes how the Chinese internet healthcare company Ping An Good Doctor created a nondisruptive solution for addressing a key challenge in China’s healthcare industry: Seeking healthcare was difficult for many Chinese people due to the relative scarcity and uneven distribution of high-quality healthcare services.
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                  GE Digital: Racing to Lead Industry 4.0

                  By  Stewart Black
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                  GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.

                    Published 12 Mar 2021

                    Reference 6646

                    Length 15 page(s)

                    Topic Strategy

                    Region Global

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                    GE Digital: Racing to Lead Industry 4.0

                    By  Stewart Black
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                    • Reference 6646

                    • Published 12 Mar 2021

                    • Length 15 page(s)

                    • Topic Strategy

                    • Region Global

                    GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.
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                      Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

                      By  Jason P. Davis,  Anne Yang
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                      Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.

                        Published 04 Dec 2020

                        Reference 6636

                        Length 19 page(s)

                        Topic Strategy

                        Industry Computer Networking,  Online Media,  E-Commerce

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                        Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

                        By  Jason P. Davis,  Anne Yang
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                        Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.
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                          Presenting Banking Products

                          By  Anton S. Ovchinnikov,  Ilia Tsetlin
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                          Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.

                            Published 03 Feb 2021

                            Reference 6620

                            Length 2 page(s)

                            Topic Operations

                            Region Global

                            Industry Financial Services

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                            Presenting Banking Products

                            By  Anton S. Ovchinnikov,  Ilia Tsetlin
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                            Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.
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                              Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                              By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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                              This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                                Published 01 Jul 2020

                                Reference 6597

                                Length 11 page(s)

                                Topic Marketing

                                Region Global

                                Industry Insurance

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                                Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                                By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
                                Add to cart popular award extra
                                This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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                                  Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                                  By  David Dubois,  Joerg Niessing,  Katia Kachan
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                                  Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

                                    Published 01 Jul 2020

                                    Reference 6592

                                    Length 21 page(s)

                                    Topic Strategy

                                    Region Middle-East

                                    Industry Retail

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                                    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

                                    By  David Dubois,  Joerg Niessing,  Katia Kachan
                                    Add to cart popular extra
                                    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 billion. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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                                      Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

                                      By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
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                                      With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

                                        Published 22 Jul 2020

                                        Reference 6588

                                        Length 35 page(s)

                                        Topic Strategy

                                        Region Asia

                                        Industry Financial Services,  Internet,  Banking

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                                        Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

                                        By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
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                                        With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.
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                                          FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

                                          By  L. Felipe Monteiro,  Anne-Marie Carrick,  John Davies
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                                          The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

                                            Published 03 Jun 2020

                                            Reference 6583

                                            Length 23 page(s)

                                            Topic Strategy

                                            Region Global

                                            Industry Health, Wellness and Fitness,  Sports

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                                            FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

                                            By  L. Felipe Monteiro,  Anne-Marie Carrick,  John Davies
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                                            The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.
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                                              Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

                                              By  Jason P. Davis,  Anne Yang
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                                              Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.

                                                Published 19 Mar 2020

                                                Reference 6577

                                                Length 11 page(s)

                                                Topic Entrepreneurship

                                                Region Global

                                                Industry Computer Networking

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                                                Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

                                                By  Jason P. Davis,  Anne Yang
                                                Add to cart popular
                                                Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
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