Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).

The case describes Operation “Lava Jato” (Car Wash) in Brazil, one of largest anti-corruption investigations in the world.

Algramo is a company whose objective is to improve the lives of those living below the poverty line. Using a revolutionary technology tailored to "bottom of the pyramid" customers, Algramo's products can save families on average 40%, while the company’s return is around 20%.

This case study describes the journey of “El Sistema”, a classical music education programme in Venezuela that illustrates the transformative power of music to improve the lives of millions of youths in some of the poorest communities in the world.

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation.

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.