Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Area of interest
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning
    • Popular x
    • With Female Protagonist x

    Categories

    Published

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Popular x
    • North America x
    • With Teaching Note x
    • With Female Protagonist x
    Sort by
    View
    4 cases found.

    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

    By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
    Add to cart popular
    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

      Published 30 Jul 2018

      Reference 6417

      Topic Strategy

      Region North America

      Industry Automotive

      View case

      Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

      Add to cart popular
      • By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
      • Reference 6417

      • Published 30 Jul 2018

      • Topic Strategy

      • Region North America

      • Industry Automotive

      Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
        View case

        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

        By  Gianpiero Petriglieri,  Jaimie Stettin
        Add to cart popular award
        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

          Published 28 May 2018

          Reference 6408

          Topic Responsibility

          Region North America

          Industry Industrial Automation,  Information Technology and Services,  Military

          View case

          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          Add to cart popular award
          • By  Gianpiero Petriglieri,  Jaimie Stettin
          • Reference 6408

          • Published 28 May 2018

          • Topic Responsibility

          • Region North America

          • Industry Industrial Automation,  Information Technology and Services,  Military

          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
            View case

            The American Beauty Salon Industry in 2008 (A)

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

              Published 26 Aug 2016

              Reference 6237

              Topic Strategy

              Region North America

              Industry Consumer Services

              View case

              The American Beauty Salon Industry in 2008 (A)

              Add to cart popular
              • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
              • Reference 6237

              • Published 26 Aug 2016

              • Topic Strategy

              • Region North America

              • Industry Consumer Services

              Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                View case

                Drybar (B): No Cuts. No Color. Just Blowouts!

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                  Published 26 Aug 2016

                  Reference 6237

                  Topic Strategy

                  Region North America

                  Industry Consumer Services

                  View case

                  Drybar (B): No Cuts. No Color. Just Blowouts!

                  Add to cart popular
                  • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  • Reference 6237

                  • Published 26 Aug 2016

                  • Topic Strategy

                  • Region North America

                  • Industry Consumer Services

                  Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                    View case

                    Footer

                    • Faculty & Research
                    • Faculty
                    • Research
                    • Centres of Excellence
                    • INSEAD Knowledge
                    • Research & Learning Hub
                    • Distributors
                    • Case Centre
                    • CCMP
                    • Harvard Business Publishing
                    • study.net
                    • XanEdu
                    Social
                    Sorbonne University Logo
                    Wharton University Logo Logo
                    Tshinghua University Logo Logo

                    Footer bottom

                    • Accreditations
                    • Environment Policy
                    • Copyright
                    • Privacy Policy
                    • Terms & Conditions