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    4 case(s) found.

    Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

    By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
    Add to cart popular extra
    The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

      Published 29 Mar 2017

      Reference 6289

      Length 9 page(s)

      Topic Marketing

      Region Europe

      Industry E-Learning

      View case

      Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

      By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
      Add to cart popular extra
      • Reference 6289

      • Published 29 Mar 2017

      • Length 9 page(s)

      • Topic Marketing

      • Region Europe

      • Industry E-Learning

      The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
        View case

        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

        By  Hernan A. Bruno,  Hilke Plassmann
        Add to cart popular award extra
        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

          Published 25 Mar 2014

          Reference 5757

          Length 13 page(s)

          Topic Marketing

          Region Europe

          Industry Food and Beverages Production

          View case

          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

          By  Hernan A. Bruno,  Hilke Plassmann
          Add to cart popular award extra
          • Reference 5757

          • Published 25 Mar 2014

          • Length 13 page(s)

          • Topic Marketing

          • Region Europe

          • Industry Food and Beverages Production

          The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
            View case

            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
            Add to cart popular award extra
            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

              Published 28 Jun 2010

              Reference 5685

              Length 21 page(s)

              Topic Marketing

              Region Europe

              Industry Consumer Goods

              View case

              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

              By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
              Add to cart popular award extra
              • Reference 5685

              • Published 28 Jun 2010

              • Length 21 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Consumer Goods

              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                View case

                Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                Add to cart popular extra
                Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                  Published 30 Nov 2007

                  Reference 4929

                  Length 20 page(s)

                  Topic Marketing

                  Region Europe

                  Industry Cosmetics,  Luxury Goods and Jewelry

                  View case

                  Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                  By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                  Add to cart popular extra
                  • Reference 4929

                  • Published 30 Nov 2007

                  • Length 20 page(s)

                  • Topic Marketing

                  • Region Europe

                  • Industry Cosmetics,  Luxury Goods and Jewelry

                  Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                    View case

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                    To Reduce Unemployment, French President Macron Reforms the Labour Market

                    By  Morten Bennedsen,  Brian Henry,  Alexandra Roulet,  Mark Stabile

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                      Haidilao: Creating and Sustaining an Emotional Culture for High Performance

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