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    6 cases found.

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    By  Pierre Chandon,  Laura Heely
    Add to cart popular award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

      Published 06 Jun 2018

      Reference 6317

      Topic Marketing

      Region Europe

      Industry Dairy,  Food and Beverages Production

      View case

      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      Add to cart popular award extra
      • By  Pierre Chandon,  Laura Heely
      • Reference 6317

      • Published 06 Jun 2018

      • Topic Marketing

      • Region Europe

      • Industry Dairy,  Food and Beverages Production

      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
        View case

        Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

        By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
        Add to cart popular extra
        The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

          Published 29 Mar 2017

          Reference 6289

          Topic Marketing

          Region Europe

          Industry E-Learning

          View case

          Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

          Add to cart popular extra
          • By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
          • Reference 6289

          • Published 29 Mar 2017

          • Topic Marketing

          • Region Europe

          • Industry E-Learning

          The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
            View case

            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

            By  Hernan A. Bruno,  Hilke Plassmann
            Add to cart popular award extra
            The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

              Published 25 Mar 2014

              Reference 5757

              Topic Marketing

              Region Europe

              Industry Food and Beverages Production

              View case

              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

              Add to cart popular award extra
              • By  Hernan A. Bruno,  Hilke Plassmann
              • Reference 5757

              • Published 25 Mar 2014

              • Topic Marketing

              • Region Europe

              • Industry Food and Beverages Production

              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                View case

                Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                Add to cart popular award extra
                Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                  Published 28 Jun 2010

                  Reference 5685

                  Topic Marketing

                  Region Europe

                  Industry Consumer Goods

                  View case

                  Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                  Add to cart popular award extra
                  • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                  • Reference 5685

                  • Published 28 Jun 2010

                  • Topic Marketing

                  • Region Europe

                  • Industry Consumer Goods

                  Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                    View case

                    Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                    By  Vadim Grigorian,  Pierre Chandon
                    Add to cart popular award extra
                    Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

                      Published 01 Jan 2004

                      Reference 4948

                      Topic Marketing

                      Region Europe

                      Industry Apparel and Fashion

                      View case

                      Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

                      Add to cart popular award extra
                      • By  Vadim Grigorian,  Pierre Chandon
                      • Reference 4948

                      • Published 01 Jan 2004

                      • Topic Marketing

                      • Region Europe

                      • Industry Apparel and Fashion

                      Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
                        View case

                        Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                        By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                        Add to cart popular extra
                        Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                          Published 30 Nov 2007

                          Reference 4929

                          Topic Marketing

                          Region Europe

                          Industry Cosmetics,  Luxury Goods and Jewelry

                          View case

                          Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                          Add to cart popular extra
                          • By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                          • Reference 4929

                          • Published 30 Nov 2007

                          • Topic Marketing

                          • Region Europe

                          • Industry Cosmetics,  Luxury Goods and Jewelry

                          Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                            View case

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