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41 cases found.

Cuvva: Disrupting the Market for Car Insurance

By  Brian Rogers,  Karel Cool,  Christophe Angoulvant
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The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.

    Published 26 Feb 2018

    Reference 6330

    Topic Strategy

    Region Europe

    Industry Insurance

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    Cuvva: Disrupting the Market for Car Insurance

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    The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application.
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      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      By  Pierre Chandon,  Laura Heely
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      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

        Published 06 Jun 2018

        Reference 6317

        Topic Marketing

        Region Europe

        Industry Dairy,  Food and Beverages Production

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        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

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        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
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          The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

          By  L. Felipe Monteiro
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          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

            Published 21 Apr 2017

            Reference 6291

            Topic Strategy

            Region Europe

            Industry Consumer Goods,  Luxury Goods and Jewelry

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            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

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            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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              Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

              By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
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              The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

                Published 29 Mar 2017

                Reference 6289

                Topic Marketing

                Region Europe

                Industry E-Learning

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                Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

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                The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
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                  Did Apple Pay Too Little Tax? (A): Appealing the EU Ruling on Illegal State Aid

                  By  Morten Bennedsen,  Brian Henry,  Mark Stabile
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                  On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover €13 billion in illegal state aid that the state had granted Apple over a decade from 2003. In allowing Apple to pay close to zero in taxes, she ruled, Ireland had given the foreign company a selective advantage over other businesses paying the regular corporate tax rate of 12.5%.

                    Published 15 Dec 2016

                    Reference 6259

                    Topic Economics & Finance

                    Region Europe

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                    Did Apple Pay Too Little Tax? (A): Appealing the EU Ruling on Illegal State Aid

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                    On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover €13 billion in illegal state aid that the state had granted Apple over a decade from 2003. In allowing Apple to pay close to zero in taxes, she ruled, Ireland had given the foreign company a selective advantage over other businesses paying the regular corporate tax rate of 12.5%.
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                      Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector

                      By  W. Chan Kim,  Renee Mauborgne,  Melanie Pipino
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                      The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.

                        Published 22 Jul 2016

                        Reference 6235

                        Topic Strategy

                        Region Europe

                        Industry Banking

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                        Fintech: Compte-Nickel - Creating New Demand in the Retail Banking Sector

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                        The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
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                          Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                          By  Frederic Godart,  David Dubois,  Brian Henry
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                          The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                            Published 22 Jul 2016

                            Reference 6214

                            Topic Leadership & Organisations

                            Region Europe

                            Industry Luxury Goods and Jewelry,  Apparel and Fashion

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                            Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

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                            The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
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                              Wildfire Entertainment: Organizational Structure Archetypes

                              By  Charles Galunic,  Warren David Tierney
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                              Organizational design can be complex, involving many different levers. But at its roots are a few fundamental formal structures or forms: functional, matrix, and divisional. This case tracks the early history of a (fictitious) start-up company in the software/mobile entertainment industry that rapidly expands and needs to consider the pros and cons of these various archetypes of formal structure.

                                Published 26 May 2015

                                Reference 6139

                                Topic Leadership & Organisations

                                Region Europe

                                Industry Computer Games

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                                Wildfire Entertainment: Organizational Structure Archetypes

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                                Organizational design can be complex, involving many different levers. But at its roots are a few fundamental formal structures or forms: functional, matrix, and divisional. This case tracks the early history of a (fictitious) start-up company in the software/mobile entertainment industry that rapidly expands and needs to consider the pros and cons of these various archetypes of formal structure.
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                                  A Costly Train Journey (A)

                                  By  N. Craig Smith,  Elin Williams
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                                  Costly Train Journey (A) tells the story of an MBA student who on graduation started an investment banking job in the City. He was successful in his first few years but commuting into London he continued to dodge the train fare until he was caught by ticket inspectors. He was asked to pay £43,000 in avoided fares or face prosecution.

                                    Published 26 Mar 2015

                                    Reference 6119

                                    Topic Responsibility

                                    Region Europe

                                    Industry Investment Banking

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                                    A Costly Train Journey (A)

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                                    Costly Train Journey (A) tells the story of an MBA student who on graduation started an investment banking job in the City. He was successful in his first few years but commuting into London he continued to dodge the train fare until he was caught by ticket inspectors. He was asked to pay £43,000 in avoided fares or face prosecution.
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                                      Board Crisis Simulation (BCS)(A)

                                      By  Stanislav Shekshnia
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                                      The case represents a role-play simulation in which a team of up to 7 participants acts as a board of directors of a privately-owned company. The board has to discuss and make decisions about its Chairman's resignation. The latter asked to step down after an internal crisis unfolded following the Chairman's media interview in which he criticized the country's President.

                                        Published 24 Mar 2014

                                        Reference 6016

                                        Topic Strategy

                                        Region Europe

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                                        Board Crisis Simulation (BCS)(A)

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                                        The case represents a role-play simulation in which a team of up to 7 participants acts as a board of directors of a privately-owned company. The board has to discuss and make decisions about its Chairman's resignation. The latter asked to step down after an internal crisis unfolded following the Chairman's media interview in which he criticized the country's President.
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                                          Slalom to the Finish: Carlyle's Exit from Moncler

                                          By  Claudia Zeisberger,  Michael Prahl,  Rishika Agrawal
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                                          In 2011, Carlyle is considering an exit from its investment in the European fashion brand Moncler, in which it holds a minority stake. The case focuses on the complexities of preparing and executing an exit under rapidly changing market conditions taking varied interests and potential outcomes into consideration.

                                            Published 24 Jun 2013

                                            Reference 5969

                                            Topic Entrepreneurship

                                            Region Europe

                                            Industry Capital Markets

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                                            Slalom to the Finish: Carlyle's Exit from Moncler

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                                            In 2011, Carlyle is considering an exit from its investment in the European fashion brand Moncler, in which it holds a minority stake. The case focuses on the complexities of preparing and executing an exit under rapidly changing market conditions taking varied interests and potential outcomes into consideration.
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                                              Rupert Murdoch and News Corp: The Phone Hacking Scandal

                                              By  N. Craig Smith,  Robert Crawford
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                                              Over fifty years, Rupert Murdoch built one of the most successful media conglomerates in the world. Though there had been criticism of his conduct in the past, it was only in the new millennium that allegations of phone hacking and bribery brought the threat of massive legal action against both Murdoch and his companies.

                                                Published 28 Apr 2014

                                                Reference 5947

                                                Topic Responsibility

                                                Region Europe

                                                Industry Newspapers

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                                                Rupert Murdoch and News Corp: The Phone Hacking Scandal

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                                                Over fifty years, Rupert Murdoch built one of the most successful media conglomerates in the world. Though there had been criticism of his conduct in the past, it was only in the new millennium that allegations of phone hacking and bribery brought the threat of massive legal action against both Murdoch and his companies.
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