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6 case(s) found.

Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
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With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

    Published 22 Jul 2020

    Reference 6588

    Length 35 page(s)

    Topic Strategy

    Region Asia

    Industry Financial Services,  Internet,  Banking

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    Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

    By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
    Add to cart popular
    With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.
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      Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

      By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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      Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.

        Published 02 May 2019

        Reference 6486

        Length 13 page(s)

        Topic Strategy

        Region Asia

        Industry Computer Games,  Computer Software,  Entertainment

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        Nintendo Switch: Shifting from Market-Competing to Market-Creating Strategy

        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
        Add to cart popular
        Nintendo languished in last place during the console wars of the early 2000s, with game industry analysts suggesting that the Kyoto-based firm exit the gaming console market altogether. Instead, Nintendo used Blue Ocean Strategy to redefine market boundaries, creating the best-selling video-game console ever, the Nintendo Wii.
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          Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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          This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

            Published 25 Jun 2018

            Reference 6422

            Length 10 page(s)

            Topic Strategy

            Region Asia

            Industry Leisure, Travel and Tourism

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            Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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            This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
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              Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

              By  W. Chan Kim,  Renée Mauborgne,  Robert Bong,  Mi Ji
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              This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

                Published 30 Jan 2017

                Reference 6275

                Length 8 page(s)

                Topic Strategy

                Region Asia

                Industry Automotive,  Transportation/Trucking/Railroad

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                Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

                By  W. Chan Kim,  Renée Mauborgne,  Robert Bong,  Mi Ji
                Add to cart popular
                This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.
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                  Uber vs. Didi: The Race for China's Ride-hailing Market

                  By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
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                  As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                    Published 14 Nov 2016

                    Reference 6223

                    Length 27 page(s)

                    Topic Strategy

                    Region Asia

                    Industry Automotive,  Transportation/Trucking/Railroad

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                    Uber vs. Didi: The Race for China's Ride-hailing Market

                    By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
                    Add to cart popular
                    As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.
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                      GE Healthcare (A): Innovating for Emerging Markets

                      By  Jasjit Singh
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                      The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

                        Published 29 Mar 2011

                        Reference 5776

                        Length 12 page(s)

                        Topic Strategy

                        Region Asia

                        Industry Medical Devices,  Consumer Electronics

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                        GE Healthcare (A): Innovating for Emerging Markets

                        By  Jasjit Singh
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                        The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
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