The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.

The case focuses on Gram Vikas, an organisation that develops comprehensive water and sanitation systems in rural villages in India. It describes the story and development of Gram Vikas, and focuses on the challenges of scaling up social innovations by transferring them to other organisations, a common challenge in any innovation process.