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24 case(s) found.

Starting a New Data Leadership Journey at Tron Corporation (A)

By  Caroline Zimmerman,  Theodoros Evgeniou
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Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

    Published 30 Apr 2021

    Reference 6668

    Length 3 page(s)

    Topic Leadership & Organisations

    Region Global

    Industry Entertainment,  Media Production

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    Starting a New Data Leadership Journey at Tron Corporation (A)

    By  Caroline Zimmerman,  Theodoros Evgeniou
    Add to cart Free Case popular
    Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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      Finding a Key Data-Driven Business Question at Tron Corporation (B)

      By  Caroline Zimmerman,  Theodoros Evgeniou
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      Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

        Published 30 Apr 2021

        Reference 6668

        Length 3 page(s)

        Topic Leadership & Organisations

        Region Global

        Industry Entertainment,  Media Production

        View case

        Finding a Key Data-Driven Business Question at Tron Corporation (B)

        By  Caroline Zimmerman,  Theodoros Evgeniou
        Add to cart Free Case popular
        Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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          GE Digital: Racing to Lead Industry 4.0

          By  Stewart Black
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          GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.

            Published 12 Mar 2021

            Reference 6646

            Length 15 page(s)

            Topic Strategy

            Region Global

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            GE Digital: Racing to Lead Industry 4.0

            By  Stewart Black
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            • Reference 6646

            • Published 12 Mar 2021

            • Length 15 page(s)

            • Topic Strategy

            • Region Global

            GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.
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              Presenting Banking Products

              By  Anton S. Ovchinnikov,  Ilia Tsetlin
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              Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.

                Published 03 Feb 2021

                Reference 6620

                Length 2 page(s)

                Topic Operations

                Region Global

                Industry Financial Services

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                Presenting Banking Products

                By  Anton S. Ovchinnikov,  Ilia Tsetlin
                Add to cart popular
                Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.
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                  Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                  By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
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                  This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

                    Published 01 Jul 2020

                    Reference 6597

                    Length 11 page(s)

                    Topic Marketing

                    Region Global

                    Industry Insurance

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                    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

                    By  Laura Heely,  Ziv Carmon,  Wolfgang Ulaga
                    Add to cart popular award extra
                    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
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                      FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

                      By  L. Felipe Monteiro,  Anne-Marie Carrick,  John Davies
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                      The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

                        Published 03 Jun 2020

                        Reference 6583

                        Length 23 page(s)

                        Topic Strategy

                        Region Global

                        Industry Health, Wellness and Fitness,  Sports

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                        FC Barcelona’s Barça Innovation Hub Goes Global (A): Innovation On and Off the Pitch

                        By  L. Felipe Monteiro,  Anne-Marie Carrick,  John Davies
                        Add to cart popular extra
                        The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.
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                          Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

                          By  Jason P. Davis,  Anne Yang
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                          Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.

                            Published 19 Mar 2020

                            Reference 6577

                            Length 11 page(s)

                            Topic Entrepreneurship

                            Region Global

                            Industry Computer Networking

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                            Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

                            By  Jason P. Davis,  Anne Yang
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                            Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
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                              TikTok's AI Strategy: ByteDance's Global Ambitions

                              By  Jason P. Davis,  Minh Vo,  Anne Yang
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                              ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

                                Published 31 May 2019

                                Reference 6489

                                Length 16 page(s)

                                Topic Entrepreneurship

                                Region Global

                                Industry Computer Networking,  Consumer Services,  Information Technology and Services

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                                TikTok's AI Strategy: ByteDance's Global Ambitions

                                By  Jason P. Davis,  Minh Vo,  Anne Yang
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                                ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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                                  WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

                                  By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
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                                  WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

                                    Published 02 May 2019

                                    Reference 6488

                                    Length 15 page(s)

                                    Topic Marketing

                                    Region Global

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                                    WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

                                    By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
                                    Add to cart popular

                                    • Reference 6488

                                    • Published 02 May 2019

                                    • Length 15 page(s)

                                    • Topic Marketing

                                    • Region Global

                                    WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
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                                      Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                                      By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                                      The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                                        Published 13 Feb 2019

                                        Reference 6455

                                        Length 19 page(s)

                                        Topic Strategy

                                        Region Global

                                        Industry Consumer Goods,  Mechanical or Industrial Engineering

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                                        Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                                        By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
                                        Add to cart popular extra
                                        The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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                                          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                                          By  David Dubois,  Jean-Michel Moslonka
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                                          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

                                            Published 25 Mar 2019

                                            Reference 6446

                                            Length 16 page(s)

                                            Topic Marketing

                                            Region Global

                                            Industry Oil & Energy

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                                            Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                                            By  David Dubois,  Jean-Michel Moslonka
                                            Add to cart popular award extra
                                            Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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                                              Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                                              By  Pierre Chandon,  Laura Heely,  Fernando Machado
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                                              Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

                                                Published 25 Jun 2018

                                                Reference 6402

                                                Length 34 page(s)

                                                Topic Marketing

                                                Region Global

                                                Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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                                                Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                                                By  Pierre Chandon,  Laura Heely,  Fernando Machado
                                                Add to cart popular extra
                                                Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
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