26 case(s) found.
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
Reference 6668
Published 30 Apr 2021
Length 3 page(s)
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
Reference 6668
Published 30 Apr 2021
Length 3 page(s)
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.
GE Digital started out in 2009 as a center of excellence to enable the digital transformation of services to industrial customers who had previously bought GE hardware. Now it finds itself competing with a variety of other providers. The case explores the basis of its competitive advantage (data analytics) and how it positions itself to succeed in what has become a crowded field.
Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.
Reference 6620
Published 03 Feb 2021
Length 2 page(s)
Topic Operations
Region Global
Industry Financial Services
Isabelle, vice-president of customer loyalty and insight at a big bank, has led the development of a package of new products/services for clients, and a five-minute presentation to explain the offering. In a pilot test, where client managers randomly select walk-in customers and offer to go through the presentation, some agree to listen but others don’t have the time.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.
Reference 6583
Published 03 Jun 2020
Length 23 page(s)
Topic Strategy
Region Global
Industry Health, Wellness and Fitness, Sports
The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.
Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
Reference 6577
Published 19 Mar 2020
Length 11 page(s)
Topic Entrepreneurship
Region Global
Industry Computer Networking
Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
Reference 6558
Published 24 Jan 2020
Length 22 page(s)
Topic Strategy
Region Global
Industry Telecommunications
This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
Reference 6489
Published 31 May 2019
Length 16 page(s)
Topic Entrepreneurship
Region Global
Industry Computer Networking, Consumer Services, Information Technology and Services
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
Reference 6455
Published 13 Feb 2019
Length 19 page(s)
Topic Strategy
Region Global
Industry Consumer Goods, Mechanical or Industrial Engineering
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
Reference 6446
Published 25 Mar 2019
Length 16 page(s)
Topic Marketing
Region Global
Industry Oil & Energy
Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
