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7 cases found.

Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

By  Pierre Chandon,  Laura Heely,  Fernando Machado
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Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

    Published 25 Jun 2018

    Reference 6402

    Topic Marketing

    Region Global

    Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
      View case

      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

      By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

        Published 26 Aug 2016

        Reference 6241

        Topic Marketing

        Region Global

        Industry Leisure, Travel and Tourism

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        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

        Add to cart popular award extra
        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
          View case

          S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

          By  Joerg Niessing,  David Dubois,  Brian Henry
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          Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

            Published 30 Jan 2017

            Reference 6208

            Topic Marketing

            Region Global

            Industry Retail

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            S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

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            Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.
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              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

              By  Joerg Niessing,  Pierre Chandon
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              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                Published 11 Oct 2017

                Reference 6198

                Topic Marketing

                Region Global

                Industry Higher Education

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                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                  Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                  By  Joerg Niessing,  Hilke Plassmann
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                  In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                    Published 27 Feb 2017

                    Reference 6129

                    Topic Marketing

                    Region Global

                    Industry Telecommunications,  Wireless,  Banking

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                    Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                    Add to cart popular extra
                    In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
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                      The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                      By  David Dubois,  Mastak Pal Kaur
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                      The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                        Published 24 Apr 2015

                        Reference 6117

                        Topic Marketing

                        Region Global

                        Industry Telecommunications,  Wireless,  Information Technology and Services

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                        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                        Add to cart popular extra
                        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                          View case

                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                          By  David Dubois,  Katrina Bens
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                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                            Published 23 Jun 2014

                            Reference 6060

                            Topic Marketing

                            Region Global

                            Industry Apparel and Fashion

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                            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                            Add to cart popular award extra
                            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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