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4 case(s) found.

Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Korean)

By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

    Published 22 Aug 2018

    Reference 6422

    Length 13 page(s)

    Topic Strategy

    Region Asia

    Industry Leisure, Travel and Tourism

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    Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry (Korean)

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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    This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
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      Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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      On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

        Published 23 Mar 2018

        Reference 6340

        Length 28 page(s)

        Topic Strategy

        Region North America

        Industry E-Commerce

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        Successes and Failures of Amazon´s Growth Strategies: Causes and Consequences (Korean)

        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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        On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
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          A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

          By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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          For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.

            Published 23 Mar 2018

            Reference 6304

            Length 13 page(s)

            Topic Strategy

            Region Global

            Industry Entertainment,  Music

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            A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)

            By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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            For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
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              The Marvel Way: Restoring a Blue Ocean (Korean)

              By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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              The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                Published 05 Apr 2018

                Reference 6205

                Length 19 page(s)

                Topic Strategy

                Region North America

                Industry Motion Pictures and Film

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                The Marvel Way: Restoring a Blue Ocean (Korean)

                By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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