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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

By  Pedro Pacheco Guimaraes,  Pierre Chandon
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

    Published 28 Feb 2013

    Reference 5188

    Topic Marketing

    Region South America

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    Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers (Spanish)

    Add to cart
    Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
      View case