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Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
Case A: In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury's Supermarkets embarked on a radical transformation of its supply chain.
Reference 5166
Published 03 Aug 2009
Length 11 page(s)
Topic Operations
Region Europe
Case A: In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury's Supermarkets embarked on a radical transformation of its supply chain.
Case A: In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury's Supermarkets embarked on a radical transformation of its supply chain.
Reference 5166
Published 03 Aug 2009
Length 18 page(s)
Topic Operations
Region Europe
Case A: In 2000, under increasing competitive pressure from other major UK retailers J. Sainsbury's Supermarkets embarked on a radical transformation of its supply chain.
This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.
This is the first of a two-case series. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design.
Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.