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The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
Reference 6241
Published 22 Mar 2019
Length 24 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.