The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences.

The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture.

The case study explores a conundrum at the heart of the fashion industry: how far is individual creativity compatible with corporate commercial imperatives? It follows the career of designer Raf Simons, who, after a stellar performance at Christian Dior struggled to achieve similar status at Calvin Klein.

A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.

A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.