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    18 cases found.

    Katrina Lake vs Jeff Bezos: Surviving Amazon

    By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino,  Oh Young Koo
    Add to cart new
    In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

      Published 04 Apr 2022

      Reference 6720

      Topic Strategy

      Region North America

      View case

      Katrina Lake vs Jeff Bezos: Surviving Amazon

      Add to cart new
      • By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino,  Oh Young Koo
      • Reference 6720

      • Published 04 Apr 2022

      • Topic Strategy

      • Region North America

      In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.
        View case

        M&A Deal Structuring Case

        By  Philipp Meyer-Doyle
        Add to cart new
        This fictional case introduces an M&A deal structuring exercise. Two strategy consulting companies, East Coast Strategy Consultants Inc. (EAST) and West Coast Strategic Management Advisory Corp. (WEST), are contemplating acquiring a company in the accounting and advisory services sector, either Ocean & Whistle Accounting (OW) or LeDosh (LD).

          Published 06 Dec 2021

          Reference 6669

          Topic Strategy

          Region North America

          Industry Accounting,  Consulting

          View case

          M&A Deal Structuring Case

          Add to cart new
          • By  Philipp Meyer-Doyle
          • Reference 6669

          • Published 06 Dec 2021

          • Topic Strategy

          • Region North America

          • Industry Accounting,  Consulting

          This fictional case introduces an M&A deal structuring exercise. Two strategy consulting companies, East Coast Strategy Consultants Inc. (EAST) and West Coast Strategic Management Advisory Corp. (WEST), are contemplating acquiring a company in the accounting and advisory services sector, either Ocean & Whistle Accounting (OW) or LeDosh (LD).
            View case

            Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

            By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
            Add to cart
            Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

              Published 17 Dec 2019

              Reference 6540

              Topic Strategy

              Region North America

              Industry Retail,  Building Materials

              View case

              Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

              Add to cart
              • By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
              • Reference 6540

              • Published 17 Dec 2019

              • Topic Strategy

              • Region North America

              • Industry Retail,  Building Materials

              Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
                View case

                Building Uber's Product: The Human Challenge of Product Management

                By  Noah Askin,  Lisa Simone Duke
                Add to cart
                The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.

                  Published 26 Jul 2019

                  Reference 6420

                  Topic Leadership & Organisations

                  Region North America

                  View case

                  Building Uber's Product: The Human Challenge of Product Management

                  Add to cart
                  • By  Noah Askin,  Lisa Simone Duke
                  • Reference 6420

                  • Published 26 Jul 2019

                  • Topic Leadership & Organisations

                  • Region North America

                  The case follows Mina Radharkrishnan’s career as a product manager and product executive in various digital environments. She launches her own start-up in 2016 and reflects on the lessons she has primarily learned at Uber, and earlier on at Google, Goldman Sachs, and ModCloth.
                    View case

                    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                    By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                    Add to cart popular
                    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                      Published 30 Jul 2018

                      Reference 6417

                      Topic Strategy

                      Region North America

                      Industry Automotive

                      View case

                      Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                      Add to cart popular
                      • By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                      • Reference 6417

                      • Published 30 Jul 2018

                      • Topic Strategy

                      • Region North America

                      • Industry Automotive

                      Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
                        View case

                        Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                        By  Gianpiero Petriglieri,  Jaimie Stettin
                        Add to cart popular award
                        In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                          Published 28 May 2018

                          Reference 6408

                          Topic Responsibility

                          Region North America

                          Industry Industrial Automation,  Information Technology and Services,  Military

                          View case

                          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

                          Add to cart popular award
                          • By  Gianpiero Petriglieri,  Jaimie Stettin
                          • Reference 6408

                          • Published 28 May 2018

                          • Topic Responsibility

                          • Region North America

                          • Industry Industrial Automation,  Information Technology and Services,  Military

                          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                            View case

                            Supply Chain Resilience in the Telecom Industry

                            By  Guillaume Roels,  David Simchi-Levi,  Anne-Marie Carrick
                            Add to cart
                            The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.

                              Published 23 Jan 2019

                              Reference 6394

                              Topic Operations

                              Region North America

                              Industry Telecommunications

                              View case

                              Supply Chain Resilience in the Telecom Industry

                              Add to cart
                              • By  Guillaume Roels,  David Simchi-Levi,  Anne-Marie Carrick
                              • Reference 6394

                              • Published 23 Jan 2019

                              • Topic Operations

                              • Region North America

                              • Industry Telecommunications

                              The case discusses supply chain risk management: how to leverage the structure of a supply network to assess its resilience, focusing on the consequences of disruption rather than the causes, as is traditionally done.
                                View case

                                Her Opponent: An Experiment in Perception

                                By  Maria Guadalupe,  Sujin Jang
                                Free Case extra
                                Her Opponent is a video case. Actors of the opposite gender portray Clinton (played by a man) and Trump (played by a woman), replicating every word, intonation, facial and non-verbal expression of the candidates. Her Opponent stemmed from a thought experiment: What if Donald Trump had been a woman, and Hillary Clinton had been a man?

                                  Published 25 Jun 2018

                                  Reference 6381

                                  Topic Leadership & Organisations

                                  Region North America

                                  View case

                                  Her Opponent: An Experiment in Perception

                                  Free Case extra
                                  • By  Maria Guadalupe,  Sujin Jang
                                  • Reference 6381

                                  • Published 25 Jun 2018

                                  • Topic Leadership & Organisations

                                  • Region North America

                                  Her Opponent is a video case. Actors of the opposite gender portray Clinton (played by a man) and Trump (played by a woman), replicating every word, intonation, facial and non-verbal expression of the candidates. Her Opponent stemmed from a thought experiment: What if Donald Trump had been a woman, and Hillary Clinton had been a man?
                                    View case

                                    The American Beauty Salon Industry in 2008 (A)

                                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                    Add to cart popular
                                    Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                                      Published 26 Aug 2016

                                      Reference 6237

                                      Topic Strategy

                                      Region North America

                                      Industry Consumer Services

                                      View case

                                      The American Beauty Salon Industry in 2008 (A)

                                      Add to cart popular
                                      • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                      • Reference 6237

                                      • Published 26 Aug 2016

                                      • Topic Strategy

                                      • Region North America

                                      • Industry Consumer Services

                                      Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                                        View case

                                        Drybar (B): No Cuts. No Color. Just Blowouts!

                                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                        Add to cart popular
                                        Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                                          Published 26 Aug 2016

                                          Reference 6237

                                          Topic Strategy

                                          Region North America

                                          Industry Consumer Services

                                          View case

                                          Drybar (B): No Cuts. No Color. Just Blowouts!

                                          Add to cart popular
                                          • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                          • Reference 6237

                                          • Published 26 Aug 2016

                                          • Topic Strategy

                                          • Region North America

                                          • Industry Consumer Services

                                          Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                                            View case

                                            The Bancroft Family and the Battle for Dow Jones: "Never Sell Grandpa's Paper"

                                            By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                                            Add to cart
                                            Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.

                                              Published 27 May 2016

                                              Reference 6157

                                              Topic Economics & Finance

                                              Region North America

                                              Industry Online Media,  Media Production

                                              View case

                                              The Bancroft Family and the Battle for Dow Jones: "Never Sell Grandpa's Paper"

                                              Add to cart
                                              • By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                                              • Reference 6157

                                              • Published 27 May 2016

                                              • Topic Economics & Finance

                                              • Region North America

                                              • Industry Online Media,  Media Production

                                              Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century. From 1928 to 2007, the family lived off company dividends and left the day-to-day management of the publishing business to senior journalists who had worked their way up through the ranks of the WSJ.
                                                View case

                                                Fiona and Frédéric Bonner

                                                By  Jennifer Petriglieri,  Gianpiero Petriglieri,  Otilia Obodaru
                                                Add to cart
                                                Frédéric and Fiona Bonner follows the relationship and careers of an investment banker and a tech entrepreneur as their personal and professional lives unfold. It hinges on the dilemma they face ten years into their marriage and with two young children, as job opportunities pull them to different sides of the United States.

                                                  Published 25 Sep 2017

                                                  Reference 6080

                                                  Topic Leadership & Organisations

                                                  Region North America

                                                  View case

                                                  Fiona and Frédéric Bonner

                                                  Add to cart
                                                  • By  Jennifer Petriglieri,  Gianpiero Petriglieri,  Otilia Obodaru
                                                  • Reference 6080

                                                  • Published 25 Sep 2017

                                                  • Topic Leadership & Organisations

                                                  • Region North America

                                                  Frédéric and Fiona Bonner follows the relationship and careers of an investment banker and a tech entrepreneur as their personal and professional lives unfold. It hinges on the dilemma they face ten years into their marriage and with two young children, as job opportunities pull them to different sides of the United States.
                                                    View case
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