5 case(s) found.
When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.
Reference 6431
Published 30 Nov 2018
Length 12 page(s)
Topic Strategy
Region Europe
Industry Philanthropy, Fund-Raising, Non-Profit Organization Management
When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.
The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them.
Executives in heavily regulated industries, such as Healthcare, often feel their hands are tied by rules and regulations which some claim to even interfere with their ability to innovate. As such, it is not uncommon to find regulated firms competing in the same way for decades without ever challenging the status quo.
Reference 6013
Published 20 Dec 2013
Length 5 page(s)
Topic Strategy
Region Europe
Industry Medical Devices
Executives in heavily regulated industries, such as Healthcare, often feel their hands are tied by rules and regulations which some claim to even interfere with their ability to innovate. As such, it is not uncommon to find regulated firms competing in the same way for decades without ever challenging the status quo.
The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German healthcare industry in the early 1990s.
Reference 6013
Published 20 Dec 2013
Length 9 page(s)
Topic Strategy
Region Europe
Industry Medical Devices
The case "Rehability (B)" illustrates how one firm created a blue ocean of new market space in the highly regulated and competitive German healthcare industry in the early 1990s.
Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.
Reference 5689
Published 28 Jun 2010
Length 8 page(s)
Topic Strategy
Region Europe
Industry Marketing and Advertising
Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.