The case describes the scientific approach taken by the founders of Mimoto – an electric scooter-sharing company offering dockless, keyless scooters available 24/7 – to develop their business idea.

This experiential case simulates an investment committee (IC) meeting at the private equity (PE) firm Bridgepoint, a leading European mid-market private equity firm. In the first quarter of 2011, with Europe in a recession following the global financial crisis, forecasters are predicting the start of an economic recovery.