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4 case(s) found.
SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
Reference 6681
Published 17 Jan 2022
Length 26 page(s)
Topic Marketing
Region Asia
Industry Cosmetics, Luxury Goods and Jewelry
SK-II, a leading luxury beauty brand in Japan, was experiencing a decline, losing customers to aggressive rivals, and struggling to stay compelling in a changing society. This loss of momentum called for a new strategy that would transform the brand and transcend the competition.
This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast Asia’s largest mobile technology companies that connects millions of consumers to millions of drivers.
Reference 6639
Published 09 Feb 2021
Length 20 page(s)
Topic Strategy
Region Asia
Industry Transportation/Trucking/Railroad
This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast Asia’s largest mobile technology companies that connects millions of consumers to millions of drivers.
This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast Asia’s largest mobile technology companies that connects millions of consumers to millions of drivers.
Reference 6639
Published 09 Feb 2021
Length 5 page(s)
Topic Strategy
Region Asia
Industry Transportation/Trucking/Railroad
This case describes a field experiment to test the principles of incentive design conducted at Grab, one of Southeast Asia’s largest mobile technology companies that connects millions of consumers to millions of drivers.
Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
Reference 6571
Published 26 Feb 2020
Length 16 page(s)
Region Asia
Industry Information Technology and Services
Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.