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29 cases found.
Plug and Play, a Silicon Valley-based investor in start-ups including PayPal and Dropbox, introduces a match-making model to engage corporates with start-ups. The case discusses the rationale behind the model and the challenges involved in simultaneously facilitating start-up development and corporate entrepreneurship.
- By
Reference 6638
Published 04 May 2021
Topic Entrepreneurship
Region Global
Plug and Play, a Silicon Valley-based investor in start-ups including PayPal and Dropbox, introduces a match-making model to engage corporates with start-ups. The case discusses the rationale behind the model and the challenges involved in simultaneously facilitating start-up development and corporate entrepreneurship.
Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
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Reference 6577
Published 19 Mar 2020
Topic Entrepreneurship
Region Global
Industry Computer Networking
Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
This case is about INSEAD’s Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse students in an entrepreneurial environment. As an entrepreneur rather than a typical academic, Raomal Perera developed the elective to run over three periods, giving students enough time to start a venture or hatch an idea.
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Reference 6542
Published 11 Sep 2020
Topic Entrepreneurship
Region Global
This case is about INSEAD’s Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse students in an entrepreneurial environment. As an entrepreneur rather than a typical academic, Raomal Perera developed the elective to run over three periods, giving students enough time to start a venture or hatch an idea.
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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Reference 6489
Published 31 May 2019
Topic Entrepreneurship
Region Global
Industry Computer Networking, Consumer Services, Information Technology and Services
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market?
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Reference 6419
Published 29 Oct 2018
Topic Entrepreneurship
Region Global
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market?
mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.
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Reference 6204
Published 22 Apr 2016
Topic Entrepreneurship
Region Global
Industry Medical Devices
mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space.
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
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Reference 6099
Published 25 Jan 2016
Topic Entrepreneurship
Region Global
Industry Consulting
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
- By
Reference 6099
Published 25 Jan 2016
Topic Entrepreneurship
Region Global
Industry Consulting
This is a 1-on-1 first interaction negotiation between John, a senior sales manager of high-end, state-of-the-art laptops (Boost computers), and Cindy, a procurement manager of a business consulting firm. Cindy has invited John to discuss his proposal to sell 50 of the latest technology computers.
Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
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Reference 5847
Published 26 Feb 2013
Topic Entrepreneurship
Region Global
Industry Renewables & Environment
Case A describes the creation and growth of Nuru Energy. Starting from nothing, the founder 'bootstraps' a social venture with the goal of providing affordable and effective lighting solutions for 800 million people without access to the electricity grid in sub-Saharan Africa and India.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
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Reference 5841
Published 29 Nov 2011
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
- By
Reference 5841
Published 29 Nov 2011
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
- By
Reference 5841
Published 24 Mar 2014
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.