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    12 cases found.

    Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

    By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
    Add to cart extra
    This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

      Published 01 Jul 2020

      Reference 6597

      Topic Marketing

      Region Global

      Industry Insurance

      View case

      Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

      Add to cart extra
      • By  Wolfgang Ulaga,  Ziv Carmon,  Laura Heely
      • Reference 6597

      • Published 01 Jul 2020

      • Topic Marketing

      • Region Global

      • Industry Insurance

      This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
        View case

        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

        By  David Dubois,  Jean-Michel Moslonka
        Add to cart award extra
        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

          Published 25 Mar 2019

          Reference 6446

          Topic Marketing

          Region Global

          Industry Oil & Energy

          View case

          Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

          Add to cart award extra
          • By  David Dubois,  Jean-Michel Moslonka
          • Reference 6446

          • Published 25 Mar 2019

          • Topic Marketing

          • Region Global

          • Industry Oil & Energy

          Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
            View case

            Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

            By  Pierre Chandon,  Laura Heely,  Fernando Machado
            Add to cart popular extra
            Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

              Published 25 Jun 2018

              Reference 6402

              Topic Marketing

              Region Global

              Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

              View case

              Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

              Add to cart popular extra
              • By  Pierre Chandon,  Laura Heely,  Fernando Machado
              • Reference 6402

              • Published 25 Jun 2018

              • Topic Marketing

              • Region Global

              • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

              Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
                View case

                waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                Add to cart award extra
                In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                  Published 28 Jun 2019

                  Reference 6399

                  Topic Marketing

                  Region Global

                  Industry Food and Beverages Production

                  View case

                  waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                  Add to cart award extra
                  • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
                  • Reference 6399

                  • Published 28 Jun 2019

                  • Topic Marketing

                  • Region Global

                  • Industry Food and Beverages Production

                  In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                    View case

                    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                    Add to cart popular award extra
                    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                      Published 26 Aug 2016

                      Reference 6241

                      Topic Marketing

                      Region Global

                      Industry Leisure, Travel and Tourism

                      View case

                      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                      Add to cart popular award extra
                      • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                      • Reference 6241

                      • Published 26 Aug 2016

                      • Topic Marketing

                      • Region Global

                      • Industry Leisure, Travel and Tourism

                      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                        View case

                        S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

                        By  Joerg Niessing,  David Dubois,  Brian Henry
                        Add to cart popular extra
                        Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

                          Published 30 Jan 2017

                          Reference 6208

                          Topic Marketing

                          Region Global

                          Industry Retail

                          View case

                          S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

                          Add to cart popular extra
                          • By  Joerg Niessing,  David Dubois,  Brian Henry
                          • Reference 6208

                          • Published 30 Jan 2017

                          • Topic Marketing

                          • Region Global

                          • Industry Retail

                          Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.
                            View case

                            Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                            By  Joerg Niessing,  Pierre Chandon
                            Add to cart popular award extra

                            In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                              Published 11 Oct 2017

                              Reference 6198

                              Topic Marketing

                              Region Global

                              Industry Higher Education

                              View case

                              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                              Add to cart popular award extra
                              • By  Joerg Niessing,  Pierre Chandon
                              • Reference 6198

                              • Published 11 Oct 2017

                              • Topic Marketing

                              • Region Global

                              • Industry Higher Education

                              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                                View case

                                Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                                By  Joerg Niessing,  Hilke Plassmann
                                Add to cart popular extra
                                In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                                  Published 27 Feb 2017

                                  Reference 6129

                                  Topic Marketing

                                  Region Global

                                  Industry Telecommunications,  Wireless,  Banking

                                  View case

                                  Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                                  Add to cart popular extra
                                  • By  Joerg Niessing,  Hilke Plassmann
                                  • Reference 6129

                                  • Published 27 Feb 2017

                                  • Topic Marketing

                                  • Region Global

                                  • Industry Telecommunications,  Wireless,  Banking

                                  In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                                    View case

                                    The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                                    By  David Dubois,  Mastak Pal Kaur
                                    Add to cart popular extra
                                    The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                                      Published 24 Apr 2015

                                      Reference 6117

                                      Topic Marketing

                                      Region Global

                                      Industry Telecommunications,  Wireless,  Information Technology and Services

                                      View case

                                      The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                                      Add to cart popular extra
                                      • By  David Dubois,  Mastak Pal Kaur
                                      • Reference 6117

                                      • Published 24 Apr 2015

                                      • Topic Marketing

                                      • Region Global

                                      • Industry Telecommunications,  Wireless,  Information Technology and Services

                                      The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                                        View case

                                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                        By  David Dubois,  Katrina Bens
                                        Add to cart popular award extra
                                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                          Published 23 Jun 2014

                                          Reference 6060

                                          Topic Marketing

                                          Region Global

                                          Industry Apparel and Fashion

                                          View case

                                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                          Add to cart popular award extra
                                          • By  David Dubois,  Katrina Bens
                                          • Reference 6060

                                          • Published 23 Jun 2014

                                          • Topic Marketing

                                          • Region Global

                                          • Industry Apparel and Fashion

                                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                            View case

                                            Quick Growth at QlikTech

                                            By  Jean-Claude Larreche,  Dawn Jarisch
                                            Add to cart extra
                                            QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

                                              Published 28 Apr 2014

                                              Reference 5810

                                              Topic Marketing

                                              Region Global

                                              Industry Computer Software

                                              View case

                                              Quick Growth at QlikTech

                                              Add to cart extra
                                              • By  Jean-Claude Larreche,  Dawn Jarisch
                                              • Reference 5810

                                              • Published 28 Apr 2014

                                              • Topic Marketing

                                              • Region Global

                                              • Industry Computer Software

                                              QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?
                                                View case

                                                Swatch

                                                By  Christian Pinson,  Helen Chase Kimball
                                                Add to cart award extra
                                                Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                                                  Published 01 Jan 1990

                                                  Reference 1853

                                                  Topic Marketing

                                                  Region Global

                                                  Industry Consumer Goods,  Marketing and Advertising

                                                  View case

                                                  Swatch

                                                  Add to cart award extra
                                                  • By  Christian Pinson,  Helen Chase Kimball
                                                  • Reference 1853

                                                  • Published 01 Jan 1990

                                                  • Topic Marketing

                                                  • Region Global

                                                  • Industry Consumer Goods,  Marketing and Advertising

                                                  Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                                                    View case

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