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21 case(s) found.

Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

Reference 6705
Published 11 Oct 2021
Length 7 page(s)
Topic Marketing
Region Asia
Industry E-Commerce

How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

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Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

By David Dubois

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Reference 6677
Published 27 May 2021
Length 10 page(s)
Topic Marketing
Region South America
Industry Financial Services, Banking

Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).

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Market Disruption Strategies: The Transformation of Xiaomi

By Haiyang Yang, Jingjing Ma, Neal Roese, Amitava Chattopadhyay

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Reference 6608
Published 24 Feb 2021
Length 26 page(s)
Topic Marketing
Region Asia
Industry Information Technology and Services, Consumer Electronics

After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

By Laura Heely, Ziv Carmon, Wolfgang Ulaga

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Reference 6597
Published 01 Jul 2020
Length 11 page(s)
Topic Marketing
Region Global
Industry Insurance

This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.

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Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

By David Dubois, Jean-Michel Moslonka

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Reference 6446
Published 25 Mar 2019
Length 16 page(s)
Topic Marketing
Region Global
Industry Oil & Energy

Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

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Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

By David Dubois, Frederic Godart, Jean Wee

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Reference 6443
Published 29 Oct 2018
Length 34 page(s)
Topic Marketing
Region Asia
Industry Wholesale, Luxury Goods and Jewelry

For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

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The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

By Pierre Chandon, Shilaan Alzahawi

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Reference 6424
Published 31 Aug 2018
Length 28 page(s)
Topic Marketing
Region North America
Industry Computer Software, Health, Wellness and Fitness

Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

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Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

By Pierre Chandon, Laura Heely, Fernando Machado

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Reference 6402
Published 25 Jun 2018
Length 34 page(s)
Topic Marketing
Region Global
Industry Restaurants, Food and Beverages Production, Health, Wellness and Fitness

Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

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waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

By Joerg Niessing, Carla Baumer, Anne-Marie Carrick

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Reference 6399
Published 28 Jun 2019
Length 13 page(s)
Topic Marketing
Region Global
Industry Food and Beverages Production

In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

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Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

By Paulo Albuquerque, Anne-Marie Carrick, Joerg Niessing

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Reference 6289
Published 29 Mar 2017
Length 9 page(s)
Topic Marketing
Region Europe
Industry E-Learning

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

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AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee

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Reference 6241
Published 26 Aug 2016
Length 23 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism

Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

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Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

By Joerg Niessing, Pierre Chandon

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Reference 6198
Published 11 Oct 2017
Length 6 page(s)
Topic Marketing
Region Global
Industry Higher Education

In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

Market Disruption Strategies: The Transformation of Xiaomi

Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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