Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

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By Pierre Chandon, Laura Heely, Fernando Machado
Reference 6402
Published 25 Jun 2018
Topic Marketing
Region Global
Industry Restaurants, Food and Beverages Production, Health, Wellness and Fitness

Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

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Jaguar Land Rover: Towards a Customer-Centric Organisation - Leveraging Customer Intelligence and Data Analytics for Sustainable Growth

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By Joerg Niessing, Brian Henry, Kay Peters
Reference 6354
Published 26 Mar 2018
Topic Marketing
Region Global
Industry Automotive

The case looks at the enormous disruption affecting the entire automotive industry through the eyes of a recently hired CRM expert at the British premium car maker Jaguar Land Rover who keeps the marketing team grounded by taking a customer-centric approach.

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Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

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By Pierre Chandon, Laura Heely
Reference 6317
Published 06 Jun 2018
Topic Marketing
Region Europe
Industry Dairy, Food and Beverages Production

After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

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Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

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By Paulo Albuquerque, Anne-Marie Carrick, Joerg Niessing
Reference 6289
Published 29 Mar 2017
Topic Marketing
Region Europe
Industry E-Learning

The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

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The Stock of StockX: Scaling a Digital Business to Greatness

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By David A. Soberman, Markus Christen
Reference 6283
Published 27 Nov 2017
Topic Marketing
Region North America
Industry E-Commerce

StockX is the world’s first “stock market of things”, a consumer marketplace for high-demand, limited edition products that operates exactly like the stock market. The underlying concept is to allow participants to buy and sell authenticated products in a live marketplace where they trade anonymously (with stock market-like visibility).

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Rideau Artisanal Chandlery: Online, Offline or Bust?

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By David A. Soberman, Markus Christen
Reference 6246
Published 28 Aug 2017
Topic Marketing
Region North America
Industry Apparel and Fashion

Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

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AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

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By David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee
Reference 6241
Published 26 Aug 2016
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism

Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

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S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

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By Joerg Niessing, David Dubois, Brian Henry
Reference 6208
Published 30 Jan 2017
Topic Marketing
Region Global
Industry Retail

Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

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Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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By Joerg Niessing, Pierre Chandon
Reference 6198
Published 11 Oct 2017
Topic Marketing
Region Global
Industry Higher Education

In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

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By Joerg Niessing, Pierre Chandon
Reference 6198
Published 11 Oct 2017
Topic Marketing
Region Global
Industry Higher Education

In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

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Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

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By Haiyang Yang, Amitava Chattopadhyay, Kedar Apshankar
Reference 6192
Published 24 Mar 2016
Topic Marketing
Region Asia
Industry Apparel and Fashion

This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

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Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

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By Joerg Niessing, Hilke Plassmann
Reference 6129
Published 27 Feb 2017
Topic Marketing
Region Global
Industry Telecommunications, Wireless, Banking

In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

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Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

Jaguar Land Rover: Towards a Customer-Centric Organisation - Leveraging Customer Intelligence and Data Analytics for Sustainable Growth

Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

The Stock of StockX: Scaling a Digital Business to Greatness

Rideau Artisanal Chandlery: Online, Offline or Bust?

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

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