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    5 case(s) found.

    Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

    By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
    Add to cart popular
    Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

      Published 17 Dec 2019

      Reference 6540

      Length 14 page(s)

      Topic Strategy

      Region North America

      Industry Retail,  Building Materials

      View case

      Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
      Add to cart popular
      • Reference 6540

      • Published 17 Dec 2019

      • Length 14 page(s)

      • Topic Strategy

      • Region North America

      • Industry Retail,  Building Materials

      Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
        View case

        Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
        Add to cart popular
        This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

          Published 25 Jun 2018

          Reference 6422

          Length 10 page(s)

          Topic Strategy

          Region Asia

          Industry Leisure, Travel and Tourism

          View case

          Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
          Add to cart popular
          • Reference 6422

          • Published 25 Jun 2018

          • Length 10 page(s)

          • Topic Strategy

          • Region Asia

          • Industry Leisure, Travel and Tourism

          This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
            View case

            Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

            By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
            Add to cart popular
            Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

              Published 30 Jul 2018

              Reference 6417

              Length 6 page(s)

              Topic Strategy

              Region North America

              Industry Automotive

              View case

              Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

              By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
              Add to cart popular
              • Reference 6417

              • Published 30 Jul 2018

              • Length 6 page(s)

              • Topic Strategy

              • Region North America

              • Industry Automotive

              Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
                View case

                The American Beauty Salon Industry in 2008 (A)

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                  Published 26 Aug 2016

                  Reference 6237

                  Length 10 page(s)

                  Topic Strategy

                  Region North America

                  Industry Consumer Services

                  View case

                  The American Beauty Salon Industry in 2008 (A)

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  Add to cart popular
                  • Reference 6237

                  • Published 26 Aug 2016

                  • Length 10 page(s)

                  • Topic Strategy

                  • Region North America

                  • Industry Consumer Services

                  Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                    View case

                    Drybar (B): No Cuts. No Color. Just Blowouts!

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                      Published 26 Aug 2016

                      Reference 6237

                      Length 27 page(s)

                      Topic Strategy

                      Region North America

                      Industry Consumer Services

                      View case

                      Drybar (B): No Cuts. No Color. Just Blowouts!

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      Add to cart popular
                      • Reference 6237

                      • Published 26 Aug 2016

                      • Length 27 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Consumer Services

                      Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                        View case

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                        The American Beauty Salon Industry in 2008 (A)

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo

                          Add to cart popular

                          Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                          By  L. Felipe Monteiro,  Katia Kachan

                            Add to cart award extra

                            How Does Digital Transformation Happen? The Mastercard Case (A)

                            By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle

                              Add to cart popular extra

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