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    4 cases found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      Add to cart popular extra
      • By  Pierre Chandon,  Laura Heely,  Fernando Machado
      • Reference 6402

      • Published 25 Jun 2018

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
        Add to cart popular award extra
        Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

          Published 26 Aug 2016

          Reference 6241

          Topic Marketing

          Region Global

          Industry Leisure, Travel and Tourism

          View case

          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

          Add to cart popular award extra
          • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
          • Reference 6241

          • Published 26 Aug 2016

          • Topic Marketing

          • Region Global

          • Industry Leisure, Travel and Tourism

          Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
            View case

            Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

            By  Joerg Niessing,  Hilke Plassmann
            Add to cart popular extra
            In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

              Published 27 Feb 2017

              Reference 6129

              Topic Marketing

              Region Global

              Industry Telecommunications,  Wireless,  Banking

              View case

              Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

              Add to cart popular extra
              • By  Joerg Niessing,  Hilke Plassmann
              • Reference 6129

              • Published 27 Feb 2017

              • Topic Marketing

              • Region Global

              • Industry Telecommunications,  Wireless,  Banking

              In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                View case

                The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                By  David Dubois,  Mastak Pal Kaur
                Add to cart popular extra
                The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                  Published 24 Apr 2015

                  Reference 6117

                  Topic Marketing

                  Region Global

                  Industry Telecommunications,  Wireless,  Information Technology and Services

                  View case

                  The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                  Add to cart popular extra
                  • By  David Dubois,  Mastak Pal Kaur
                  • Reference 6117

                  • Published 24 Apr 2015

                  • Topic Marketing

                  • Region Global

                  • Industry Telecommunications,  Wireless,  Information Technology and Services

                  The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                    View case

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