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    3 cases found.

    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

    By  Pierre Chandon,  Laura Heely
    Add to cart popular award extra
    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

      Published 06 Jun 2018

      Reference 6317

      Topic Marketing

      Region Europe

      Industry Dairy,  Food and Beverages Production

      View case

      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

      Add to cart popular award extra
      • By  Pierre Chandon,  Laura Heely
      • Reference 6317

      • Published 06 Jun 2018

      • Topic Marketing

      • Region Europe

      • Industry Dairy,  Food and Beverages Production

      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
        View case

        S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

        By  Joerg Niessing,  David Dubois,  Brian Henry
        Add to cart popular extra
        Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

          Published 30 Jan 2017

          Reference 6208

          Topic Marketing

          Region Global

          Industry Retail

          View case

          S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

          Add to cart popular extra
          • By  Joerg Niessing,  David Dubois,  Brian Henry
          • Reference 6208

          • Published 30 Jan 2017

          • Topic Marketing

          • Region Global

          • Industry Retail

          Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.
            View case

            Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

            By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
            Add to cart popular award extra
            This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

              Published 24 Mar 2016

              Reference 6192

              Topic Marketing

              Region Asia

              Industry Apparel and Fashion

              View case

              Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

              Add to cart popular award extra
              • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
              • Reference 6192

              • Published 24 Mar 2016

              • Topic Marketing

              • Region Asia

              • Industry Apparel and Fashion

              This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
                View case

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