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    18 cases found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      Add to cart popular extra
      • By  Pierre Chandon,  Laura Heely,  Fernando Machado
      • Reference 6402

      • Published 25 Jun 2018

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

            By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
            Add to cart popular extra
            The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.

              Published 29 Mar 2017

              Reference 6289

              Topic Marketing

              Region Europe

              Industry E-Learning

              View case

              Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

              Add to cart popular extra
              • By  Paulo Albuquerque,  Anne-Marie Carrick,  Joerg Niessing
              • Reference 6289

              • Published 29 Mar 2017

              • Topic Marketing

              • Region Europe

              • Industry E-Learning

              The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                  Published 26 Aug 2016

                  Reference 6241

                  Topic Marketing

                  Region Global

                  Industry Leisure, Travel and Tourism

                  View case

                  AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                  Add to cart popular award extra
                  • By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
                  • Reference 6241

                  • Published 26 Aug 2016

                  • Topic Marketing

                  • Region Global

                  • Industry Leisure, Travel and Tourism

                  Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                    View case

                    S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

                    By  Joerg Niessing,  David Dubois,  Brian Henry
                    Add to cart popular extra
                    Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.

                      Published 30 Jan 2017

                      Reference 6208

                      Topic Marketing

                      Region Global

                      Industry Retail

                      View case

                      S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth

                      Add to cart popular extra
                      • By  Joerg Niessing,  David Dubois,  Brian Henry
                      • Reference 6208

                      • Published 30 Jan 2017

                      • Topic Marketing

                      • Region Global

                      • Industry Retail

                      Paris-based S.T.Dupont is engaged in the manufacture, marketing and sale of luxury goods for men and women, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and casual and formal attire. Founded in 1872 by an entrepreneurial French photographer and carriage-maker, the company began making luxury leather luggage for wealthy aristocrats.
                        View case

                        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                        By  Joerg Niessing,  Pierre Chandon
                        Add to cart popular award extra

                        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                          Published 11 Oct 2017

                          Reference 6198

                          Topic Marketing

                          Region Global

                          Industry Higher Education

                          View case

                          Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                          Add to cart popular award extra
                          • By  Joerg Niessing,  Pierre Chandon
                          • Reference 6198

                          • Published 11 Oct 2017

                          • Topic Marketing

                          • Region Global

                          • Industry Higher Education

                          In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                            View case

                            Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                            By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                            Add to cart popular extra
                            This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

                              Published 24 Mar 2016

                              Reference 6192

                              Topic Marketing

                              Region Asia

                              Industry Apparel and Fashion

                              View case

                              Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                              Add to cart popular extra
                              • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                              • Reference 6192

                              • Published 24 Mar 2016

                              • Topic Marketing

                              • Region Asia

                              • Industry Apparel and Fashion

                              This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
                                View case

                                Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                                By  Joerg Niessing,  Hilke Plassmann
                                Add to cart popular extra
                                In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.

                                  Published 27 Feb 2017

                                  Reference 6129

                                  Topic Marketing

                                  Region Global

                                  Industry Telecommunications,  Wireless,  Banking

                                  View case

                                  Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

                                  Add to cart popular extra
                                  • By  Joerg Niessing,  Hilke Plassmann
                                  • Reference 6129

                                  • Published 27 Feb 2017

                                  • Topic Marketing

                                  • Region Global

                                  • Industry Telecommunications,  Wireless,  Banking

                                  In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
                                    View case

                                    The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                                    By  David Dubois,  Mastak Pal Kaur
                                    Add to cart popular extra
                                    The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                                      Published 24 Apr 2015

                                      Reference 6117

                                      Topic Marketing

                                      Region Global

                                      Industry Telecommunications,  Wireless,  Information Technology and Services

                                      View case

                                      The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                                      Add to cart popular extra
                                      • By  David Dubois,  Mastak Pal Kaur
                                      • Reference 6117

                                      • Published 24 Apr 2015

                                      • Topic Marketing

                                      • Region Global

                                      • Industry Telecommunications,  Wireless,  Information Technology and Services

                                      The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                                        View case

                                        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                        By  David Dubois,  Katrina Bens
                                        Add to cart popular award extra
                                        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                          Published 23 Jun 2014

                                          Reference 6060

                                          Topic Marketing

                                          Region Global

                                          Industry Apparel and Fashion

                                          View case

                                          Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                          Add to cart popular award extra
                                          • By  David Dubois,  Katrina Bens
                                          • Reference 6060

                                          • Published 23 Jun 2014

                                          • Topic Marketing

                                          • Region Global

                                          • Industry Apparel and Fashion

                                          The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                            View case

                                            Eastern Condiments Private Limited (A)

                                            By  V. (Paddy) Padmanabhan,  Indira Pant
                                            Add to cart popular extra
                                            Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                                              Published 23 Jun 2014

                                              Reference 5981

                                              Topic Marketing

                                              Region Asia

                                              Industry Food and Beverages Production

                                              View case

                                              Eastern Condiments Private Limited (A)

                                              Add to cart popular extra
                                              • By  V. (Paddy) Padmanabhan,  Indira Pant
                                              • Reference 5981

                                              • Published 23 Jun 2014

                                              • Topic Marketing

                                              • Region Asia

                                              • Industry Food and Beverages Production

                                              Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                                                View case

                                                L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                                By  Haiyang Yang,  Pierre Chandon
                                                Add to cart popular award extra
                                                Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                                                  Published 07 May 2013

                                                  Reference 5960

                                                  Topic Marketing

                                                  Region Asia

                                                  Industry Cosmetics,  Luxury Goods and Jewelry

                                                  View case

                                                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                                                  Add to cart popular award extra
                                                  • By  Haiyang Yang,  Pierre Chandon
                                                  • Reference 5960

                                                  • Published 07 May 2013

                                                  • Topic Marketing

                                                  • Region Asia

                                                  • Industry Cosmetics,  Luxury Goods and Jewelry

                                                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                                                    View case
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