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    2 case(s) found.

    Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

    By  David Dubois
    Add to cart popular extra
    Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).

      Published 27 May 2021

      Reference 6677

      Length 10 page(s)

      Topic Marketing

      Region South America

      Industry Financial Services,  Banking

      View case

      Ualá’s "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America

      By  David Dubois
      Add to cart popular extra
      • Reference 6677

      • Published 27 May 2021

      • Length 10 page(s)

      • Topic Marketing

      • Region South America

      • Industry Financial Services,  Banking

      Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
        View case

        Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

        By  Pierre Chandon,  Pedro Pacheco Guimaraes
        Add to cart popular award extra
        Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

          Published 01 Feb 2004

          Reference 5188

          Length 21 page(s)

          Topic Marketing

          Region South America

          Industry Consumer Goods

          View case

          Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

          By  Pierre Chandon,  Pedro Pacheco Guimaraes
          Add to cart popular award extra
          • Reference 5188

          • Published 01 Feb 2004

          • Length 21 page(s)

          • Topic Marketing

          • Region South America

          • Industry Consumer Goods

          Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
            View case

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