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Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

By  Pedro Pacheco Guimaraes,  Pierre Chandon
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

    Published 01 Feb 2004

    Reference 5188

    Topic Marketing

    Region South America

    Industry Consumer Goods

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    Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

    Add to cart popular award extra
    Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
      View case